SunTrust 2008 Annual Report Download - page 82

Retail and Commercial
Retail and Commercial serves consumers, businesses with up to $100 million in annual revenue, government/not-for-profit
enterprises, and provides services for the clients of our other businesses. Financial products and services offered to
consumers include loans, deposits, and other fee-based services through an extensive network of traditional and in-store
branches, ATMs, the Internet (www.suntrust.com) and the telephone (1-800-SUNTRUST). Financial products and services
offered to business clients include commercial lending, financial risk management, insurance premium financing, and
treasury and payment solutions including commercial card services. In addition to serving the retail market, Retail and
Commercial serves as an entry point for other lines of business. When client needs change and expand, Retail and
Commercial refers clients to our Wealth and Investment Management, Wholesale, and Mortgage lines of business.
Wholesale
Wholesale’s primary businesses include Middle Market which serves commercial clients with $100 million to $750 million
in annual revenue, Corporate Banking which serves clients with greater than $750 million in annual revenue, Commercial
Real Estate which serves commercial and residential developers and investors, and STRH. Corporate Banking is focused on
selected industry sectors: consumer and retail, financial services and technology, energy, healthcare, and diversified while
Middle Market is more geographically focused. Through STRH, Wholesale offers a full range of capital markets services to
its clients, including strategic advice, capital raising, and financial risk management. These capital markets services are also
provided to Commercial and Wealth and Investment Management clients. In addition, Wholesale offers traditional lending,
leasing, and treasury management services to its clients and also refers clients to Wealth and Investment Management.
Commercial Real Estate also offers specialized investments delivered through SunTrust Community Capital, LLC.
Mortgage
Mortgage offers residential mortgage products nationally through our retail, broker, and correspondent channels. These
products are either sold in the secondary market primarily with servicing rights retained or held as whole loans in our
residential loan portfolio. The line of business services loans for its own residential mortgage portfolio as well as for others.
Additionally, the line of business generates revenue through its tax service subsidiary (ValuTree Real Estate Services, LLC)
and our captive reinsurance subsidiary (Twin Rivers).
Wealth and Investment Management
Wealth and Investment Management provides a full array of wealth management products and professional services to both
individual and institutional clients. Wealth and Investment Management’s primary businesses include Private Wealth
Management (“PWM”) (brokerage and individual wealth management), GenSpring Family Offices (“GenSpring”),
Institutional Investment Solutions (“IIS”), and RidgeWorth.
The PWM group offers professional investment management and trust services to clients seeking active management of their
financial resources. In addition, the Private Banking group is included in PWM, which enables the group to offer a full array
of loan and deposit products to clients. PWM also includes SunTrust Investment Services which operates across our footprint
and offers discount/online and full service brokerage services to individual clients. In addition, GenSpring provides family
office solutions to ultra high net worth individuals and their families. Utilizing teams of multi-disciplinary specialists with
expertise in investments, tax, accounting, estate planning and other wealth management disciplines, GenSpring helps families
manage and sustain their wealth across multiple generations.
Institutional Investment Solutions is comprised of Employee Benefit Solutions, Foundations & Endowments Specialty
Group, Institutional Asset Services (“IAS”), as well as SunTrust Institutional Asset Advisors (“STIAA”). Employee Benefit
Solutions provides administration and custody services for defined benefit and defined contribution plans as well as
administration services for non-qualified plans. The Foundations & Endowments Specialty Group provides bundled
administrative and investment solutions (including planned giving, charitable trustee, and foundation grant administration
services) for non-profit organizations. IAS provides custody, master custody, and various administrative services for both
non-profit and for-profit organizations including colleges and universities, hospitals, foundations, endowments, insurance
companies and government entities. Corporate Agency Services, a specialized group within IAS, targets corporations,
governmental entities and attorneys requiring escrow services. STIAA provides portfolio construction and manager due
diligence services to other units within IIS to facilitate the delivery of investment management services to their clients.
RidgeWorth, which serves as investment manager for the RidgeWorth Funds and individual clients, is an investment advisor
registered with the SEC. RidgeWorth is also a holding company with ownership in other institutional asset management
boutiques offering a wide array of equity, alternative, fixed income, and liquidity management capabilities. These boutiques
include Alpha Equity Management, Ceredex Value Advisors, Certium Asset Management, IronOak Advisors, Seix
Investment Advisors, Silvant Capital Management, StableRiver Capital Management, and Zevenbergen Capital Investments.
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