Wells Fargo 2008 Annual Report Download - page 171

Our earnings diversity*
Community Banking. . . . . . . . . . . . . . . . . . . . . . . . . . . 32%
Home Mortgage/Home Equity . . . . . . . . . . . . . . . . . 19%
Investments & Insurance. . . . . . . . . . . . . . . . . . . . . . . 15%
Specialized Lending** . . . . . . . . . . . . . . . . . . . . . . . . . 19%
Wholesale Banking/Commercial Real Estate. . . . . 9%
Consumer Finance. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
* Based on normalized historic averages; excludes Wachovia results
** Credit cards, student loans, asset-based lending, equipment finance, structured
finance, correspondent banking, etc.
Our market leadership
#1 mortgage originator
#1 small business lender
#1 small business lender in low- to moderate-
income neighborhoods
#1 insurance broker owned by bank holding company
(world’s 5th largest insurance broker)
#1 agricultural lender
#1 financial services provider to middle-market
businesses across our banking states
#1 commercial real estate broker and lender
#1 asset-based lending
#2 deposits (U.S.)
#2 mortgage servicer
#2 debit card issuer
#3 retail brokerage
#3 ATM network
The businesses of Wells Fargo
Our reputation
Barron’s
One of the world’s 25 most-respected companies
Moody’s Investors Service
Credit-rated “Aa1,” highest for U.S. bank
Standard & Poor’s Ratings Service
Credit-rated “AA+,” highest for U.S. bank
Oce of the Comptroller of the Currency
Rated “Outstanding” for Community Reinvestment Act
performance (Wells Fargo Bank, N.A.)
AARP Magazine
Top 50 Best Employers for Workers Over 50
BusinessWeek
Top 10 Givers in Corporate Philanthropy
Environmental Protection Agency
Among Top 20 Green Power Partner Companies
LATINAStyle Magazine
Top 50 Best Companies for Latinas
DiversityInc. Magazine
Top 50 Companies for Diversity; Top 10 Companies
for Latinos; Top 10 Companies for Executive Women;
Top 10 Companies for Recruitment and Retention
Human Rights Campaign
Perfect score (100) on Corporate Equity Index
The Wells Fargo stagecoach is
one of America’s, and the world’s,
most recognized corporate
symbols. To give the image more
contemporary meaning, we asked
our customers across the country:
What does the stagecoach mean to
you? How could a new rendering
of it better portray the values
it evokes — speed, reliability,
trust and dependability? Then
we called upon the renowned
historical illustrator John Rush
— who’s worked for clients such
as National Geographic, the U.S.
National Parks Service and the
History Channel — to create a new
image of the stagecoach, faithful
to our 157-year tradition but as
immediate as if it were alive today.
[johnrushillustration.com]
John spent time watching the
horses gallop, even riding in
one of our coaches to get a feel
for the rumble and the rhythm.
“When you see it all in full motion
— the horses, the drivers, the
stagecoach all working together
— it’s an extraordinarily beautiful
and powerful image,” said Rush.
“After riding in the stagecoach,
I’m convinced our ancestors were
physically superior to us. It was like
riding in a truck with four flat tires.”
With our customers’ guidance
and John’s brush, a new stagecoach
image came to life. Unfold the front
cover, notice the forward energy
of the horses, the ripple of the
reins, the teamwork between the
two drivers and among the horses
themselves, the blurred spokes of
the wheels. The stagecoach was a
very democratic way to travel, thus
the diversity of the passengers
and the drivers. We thank our
customers whose guidance helped
us conceive this exciting new
image. We thank John Rush for
bringing it to life.
Hee-yaaah!
About the cover