Wells Fargo 2008 Annual Report Download - page 13

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
The customer not the product
Rashidah and Maurice come from di erent
companies, di erent parts of the country.
But both instinctively serve customers
the same way. They’re not just selling
credit cards or any other product. They
fi rst want to fi nd out what each customer
really needs to be fi nancially successful.
We call this “needs-based” selling. They
want to make sure the customer has all
the information needed to use the card
responsibly. Credit cards often are part
of our Wells Fargo Packages® (checking
account and at least three other products),
purchased by three of every four of our
new checking account customers.
Rashidah Lopez Morgan
Wachovia – team member since 2007
Card Services & Consumer Lending
Charlotte, North Carolina
Maurice Benson
Wells Fargo – team member since 2002
Card Services & Consumer Lending
Austin, Texas