Sallie Mae 2007 Annual Report Download - page 14

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The following charts show the historical and projected enrollment and average tuition and fee growth for
four-year public and private colleges and universities.
Historical and Projected Enrollment
(in millions)
Historical and Projected Enrollment Levels
16.9 17.3 17.5 17.7 18 18.3 18.6 18.8 19.1 19.4 19.7 19.9 20.2 20.4
16.6
15.9
15.3
0
3
6
9
12
15
18
21
2000 2003 2006 2009 2012 2015
Source: National Center for Education Statistics
Note: Total enrollment in all degree-granting institutions; middle alternative projections for 2006 onward.
Cost of Attendance
(1)
Cumulative % Increase from AY 1997-1998
Tuition & Fees 4-Year Public
Tuition & Fees 4-Year Private
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
20
40
60
80
100
Source: The College Board
(1)
Cost of attendance is in current dollars and includes
tuition, fees and on-campus room and board.
Sallie Mae’s Lending Business
Our primary marketing point-of-contact is the school’s financial aid office where we focus on delivering
flexible and cost-effective products to the school and its students. Our sales force is the largest in the industry
and currently markets the following internal lender brands: Academic Management Services (“AMS”), Nellie
Mae, Sallie Mae Education Trust, SLM Financial, Student Loan Funding Resources (“SLFR”), Southwest
Student Services (“Southwest”) and Student Loan Finance Association (“SLFA”). We also actively market the
loan guarantee of United Student Aid Funds, Inc. (“USA Funds”) and its affiliate, Northwest Education Loan
Association (“NELA”), through a separate sales force.
We acquire student loans from two principal sources: our Preferred Channel and strategic acquisitions.
In 2007, we originated $25.5 billion in student loans through our Preferred Channel, of which a total of
$16.6 billion or 65 percent was originated through our internal lending brands. The mix of Preferred Channel
Originations marks a significant shift from the past, when our internal lending brands were the smallest
component of our Preferred Channel Originations. Internal lending brand growth is a key factor to our long-
13