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50 . TELUS 2010 annual report
The discussion in this section is qualified in its entirety by the Caution regarding forward-looking statements at the beginning of the MD&A.
4.1 Principal markets addressed and competition
Wireless: National services for consumers and businesses
TELUS capability Competition
Licensed national wireless spectrum.
Total coverage of 33.8 million, or 99%, of Canada’s population.
HSPA+ wireless network coverage of 33.1 million or 97% of the population,
facilitated by network sharing agreements with Bell Canada and SaskTel.
Digital HSPA+ network:
.Launched in November 2009
.Manufacturer-rated data download speeds of up to 21 megabits
per second
.Dual-cell capability being added with manufacturer-rated download
speeds of up to 42 megabits per second
.International roaming to more than 200 countries
.Improved capability for international in-roaming revenue, previously
limited to in-roaming from CDMA and Mike service users, primarily
from the U.S.
.Expected to enable an optimal future transition to LTE technology
and services.
Mature networks:
.Digital PCS (CDMA) network, including a 3G high-speed evolution
data optimized (EVDO) Revision A overlay
.TELUS’ iDEN network-based Mike service, a Push to Talk service
focused on the commercial marketplace.
Interconnection with TELUS’ wireline networks.
Services offered:
.Digital voice – postpaid, Pay & Talk® prepaid and Mike all-in-one
services, including TELUS Push To Talk®
.Data – Web browsing, social networking, text, picture, video and
instant messaging, images, ringtones, TELUS mobile TV®
, video on
demand, TELUS mobile radio®
, downloadable music, and the latest
wireless mobile applications
.Internet – wireless broadband; leading smartphones, mobile Internet
keys and tablets; and TELUS Smart Hub mobile Wi-Fi.
Established wireless service competition includes services
offered by:
.Facilities-based national competitors Rogers Wireless and
Bell Mobility, and provincial telecommunications companies
SaskTel and MTS Mobility
.Resellers of competitors’ wireless networks, such as 7-Eleven
and certain cable-TV companies.
Emerging wireless service competition:
.Four new entrants offered services in 2010 (see discussion
of assumptions in Section 1.4)
.Other new entrants that acquired advanced wireless services
(AWS) spectrum in 2008 may enter the market in 2011
and 2012
.Potential for alliances and integrations among regional
competitors.
4CAPABILITIES
Factors that affect the capability to execute strategies, manage key
performance drivers and deliver results