Telus 2010 Annual Report Download - page 15

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TELUS 2010 annual report . 11
In 2010, we:
.Continued to deliver on TELUS’ future friendly brand
promise with our Clear & Simple rate plans and focus on
the customer experience
.Introduced the Clear and Simple Device Upgrade program,
enabling customers to purchase the latest devices before the
end of their contracts
.Leveraged our HSPA+ network to offer new and cool
wireless data devices and applications to businesses and
consumers across Canada
.Grew wireless data revenue by $260 million or 30 per cent
to more than $1.1 billion
.Enhanced Koodo’s service offering with several smartphones
and utilized Koodo to compete in the price-sensitive value
segment of the market
.Increased the number of postpaid subscribers who have
smartphones to 1.9 million, up from one million in 2009.
In 2011, we are:
.Enhancing our competitive position by making the mobile
phone ownership experience easy, transparent and straight-
forward for customers
.Leveraging our wide selection of smartphones and new
Internet-enabled mobile devices such as tablets to offer
new video content and cloud-based applications
.Offering even faster data transfer speeds by rolling out 4G
HSPA+
dual-cell technology, the next step on the path
towards long-term evolution (LTE) technology
.Increasing international roaming revenue as both global
carriers and consumers upgrade to HSPA+
.Targeting revenue growth of up to seven per cent in our
wireless operations.
Learn how to get the most from your smart-
phone at telusmobility.com/learn. Or scan
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