Telus 2010 Annual Report Download - page 17

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TELUS 2010 annual report . 13
In 2010, we:
.Expanded our broadband network with ADSL2+ technology
to reach 2.1 million households in the top markets in B.C.,
Alberta and Eastern Quebec
.Continued our network upgrade to VDSL2 technology,
increasing broadband download speeds to up to 30 megabits
per second (Mbps), and deployed fibre-to-the-home in
certain areas
.Launched Optik TV service featuring PVR Anywhere,
and introduced wireless Remote Recording
.Boosted the TELUS TV subscriber base by 85 per cent
to 314,000
.Reduced our operating expenses through ongoing
operational efficiency
.Introduced TELUS Health Space, Canada’s first personal
electronic health information platform that offers secure
sharing applications to licensing organizations.
In 2011, we are:
.Improving the customer experience by simplifying products,
clarifying communications and improving installation and
repair quality
.Accelerating growth of Optik TV and High Speed Internet
services to improve client loyalty while reducing the cost
of acquisition
.Delivering increased sales in the SMB market through
enhanced coverage and connectivity, simple and targeted
offers, and high-quality customer service
.Moving from trials to a commercial roll-out of TELUS
Health Space
.Targeting revenue
growth of up to
two per cent in our
wireline operations.
Meet Danny the installer, who was introduced to demonstrate the benefits of the incredible home entertainment that Optik provides to consumers. As the first
spokesperson to appear in our advertising, Danny represents the evolution of the TELUS brand from the exclusive use of nature-based imagery to images that
enable us to connect with our customers in a new way. Danny appears in TV spots, online campaigns and web videos, which you can watch at telus.com/optiktv.
Learn how to record remotely on TELUS
Optik TV at telus.com/record. Or scan this
mobile barcode to get there directly.
New to mobile barcodes? See the inside back cover for information.