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46 . TELUS 2010 annual report
10
09
08
07
06
WIRELINE EXTERNAL REVENUE ($ millions)
11 IFRS target 4,725 to 4,875
4,899
5,021
4,778
4,765
10 IFRS
10 C-GAAP
09
08
06
10
09
08
07
06
WIRELINE EBITDA ($ millions)
11 IFRS target 1,525 to 1, 625
1,558
1,774
1,628
1,612
10 IFRS
10 C-GAAP
09
08
06
EBITDA is a non-GAAP measure.
10
09
08
07
06
WIRELESS EXTERNAL REVENUE ($ millions)
11 IFRS target 5,200 to 5,350
4,707
4,632
5,014
5,014
10 IFRS
10 C-GAAP
09
08
06
10
09
08
07
06
WIRELESS EBITDA ($ millions)
11 IFRS target 2,15 0 to 2,250
1, 933
2,005
2,022
2,031
10 IFRS
10 C-GAAP
09
08
06
EBITDA is a non-GAAP measure.
Wireless and wireline segments – 2011 targets
See Caution regarding forward-looking statements at the beginning of the MD&A.
Intersegment sales are recorded at the exchange value. Segmented
information in Note 6 of the Consolidated financial statements is regularly
reported to the Company’s Chief Executive Officer (the chief operating
decision-maker). See Section 4.1 Principal markets addressed and
competition for additional information on each segment.
1.6 TELUS segment targets
The Company’s operating and reportable segments are wireline and
wireless. Segmentation is based on similarities in technology, the techni-
cal expertise required to deliver the products and services, customer
characteristics, the distribution channels used and regulatory treatment.