Telus 2010 Annual Report Download - page 21

Internationally, the TELUS Day of Giving took place in Manila,
Philippines and at TELUS International locations in Central America,
with 4,200 team members, family and friends participating.
The TELUS Community Ambassadors include more than
2,300 retirees and team members who volunteer their time
to deliver numerous community programs and care items to
people in need. Ambassadors from the 20 clubs across Canada
contributed more than 60,000 care items in 2010, including
backpacks filled with school supplies, heart pillows and comfort
bears for recovering patients, and baby bags filled with essential
infant care items.
Making a difference through giving
TELUS continues to be an Imagine Caring Company, donating
more than one per cent of our pre-tax profits to charitable
organizations each year.
Through the Team TELUS Charitable Giving program,
team members, retirees, board members and retail dealers
donate funds to the Canadian charities they care most
about, which TELUS then matches dollar for dollar. In 2010,
we donated $7.2 million through this program to more than
2,800 charities.
The Dollars for Doers program recognizes the volunteer
efforts of our team members and retirees with a donation to a
charity of their choice when they volunteer more than 50 hours
in a year. In 2010, more than 5,760 team members and retirees
donated over 550,000 hours of their personal time, resulting
in TELUS donating $850,000 to Canadian charities.
Team members pitched in on the TELUS Day of Giving. From left, Monty Carter, president of Enterprise Solutions, prepared food hampers at the Calgary
Food Bank; Ryan Lowe, team manager of Small and Medium Business Client Loyalty and Retention, helped with landscaping at the North York YMCA;
and Allison Vale, senior marketing communications manager, and her mother, Christine Vale, sorted food at the Daily Bread Food Bank in Toronto.
In 2010, TELUS, our team members and retirees contributed $37.5 million to charitable
and not-for-profit organizations and volunteered more than 550,000 hours to local
communities. Charitable organizations can apply for funding at telus.com/community.
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The 2010 TELUS Walk to Cure Diabetes took place in over
70 communities across the country. More than 3,750 team
members, retirees, family and friends participated in 47 com-
munities and raised $435,000. Overall, 45,000 Canadians joined
the 2010 Walk and raised $7.5 million for the Juvenile Diabetes
Research Foundation.
Being socially responsible
At TELUS, we understand there is a symbiotic relationship
between the success of our company and the health of our
communities. We are a company that measures success
by more than just profitable returns. This is why our triple bottom
line approach, incorporating economic, social and environmental
aspects, is embedded in the culture of our company.
Through the year, we look for ways to align our business
with our corporate philanthropy by providing customers with
the opportunity to help their community when they make a
purchase from TELUS.
For example, with our Go Pink campaign, for every pink
BlackBerry device sold from May to December 2010, we donated
$25 to regional hospitals across the country for the purchase of
new digital mammography equipment. The campaign raised more
than $2 million to assist in the early detection of breast cancer
and also inspired over 800,000 people to turn their Facebook
profile picture pink. The campaign directly connects our marketing
efforts with local social outcomes, and enhances our brand
appeal and emotional connection with customers.
In 2010, TELUS was named the most outstanding philanthropic
company globally by the Association of Fundraising Professionals.