Telus 2010 Annual Report Download - page 12

8 . TELUS 2010 annual report
This is demonstrated with our community Optik TV campaign
where we offer a $100 donation to a local community project
for every new customer. Furthermore, with our Go Pink campaign,
for each pink BlackBerry device sold between May and Decem-
ber 2010, we donate $25 to regional hospitals for new digital
mammography equipment. Both campaigns have been very suc-
cessful, resulting in combined donations of over $5 million for 2010.
Our philosophy – we give where we live – has been put
into practice through a pioneering community investment and
engagement strategy. We have nine innovative TELUS Community
Boards across Canada, which empowered local community
leaders to grant $4.1 million in 2010 to more than 300 grassroots
projects. Since 2000, TELUS, our team members and retirees
have contributed $211 million to charitable and not-for-profit
organizations and volunteered 3.7 million hours.
The passion to build healthier communities is exemplified
each year by the TELUS Day of GivingTM. In 2010, a record
10,400 volunteers participated in 175 activities across Canada.
In addition, the TELUS Community Ambassadors®, our dedicated
retiree and team member volunteers, distributed more than
60,000 care items to people in need.
TELUS is committed to reducing our environmental impact,
in part by adopting the leadership in energy and environmental
design (LEED) principles for the design, construction and
oper ation of green buildings. In 2010, TELUS House Ottawa was
awarded LEED gold certification from the Canada Green Building
Council. We also opened TELUS House Toronto and Place
TELUS Quebec, which are built to LEED gold and silver criteria,
respectively, and we look forward to receiving certification.
In 2010, TELUS was named the most outstanding philan-
thropic corporation globally by the Association of Fundraising
Professionals. This is the first time a Canadian company has
won this international award, which honours the deep commitment
of TELUS, its team members and retirees to their communities.
Looking ahead
The competitive pressures under which TELUS operates
continue to intensify. Four new market entrants have launched
wireless service in various urban centres across Canada.
Cable-TV companies continued their marketing of telephony
services and one began offering wireless service in Quebec
in the fall of 2010. In response, Bell and Rogers have also
re-launched or introduced new discount brands. TELUS will
also face additional competitive pressure from Shaw
Communications’ planned entry into the wireless market
in B.C. and Alberta announced for early 2012.
Despite these competitive challenges, exciting growth
opportunities remain for TELUS and our investors. These are
primarily related to continued wireless growth, successful
Optik TV loading and the improved economic returns from both
our elevated focus on the small and medium business market
and the implementation of our large enterprise data contracts.
We are also committed to realizing the benefits of delivering
an improved client experience.
On the regulatory front, a number of developments are
expected to be addressed in 2011 by Industry Canada or the
Canadian Radio-television and Telecommunications Commis sion
(CRTC). These include decisions about foreign ownership
restrictions, usage-based billing and rural broadband require-
ments. Furthermore, the CRTC will be holding a hearing on
content ownership and fair access. We will be looking for the
CRTC to implement regulatory tools and measures that deal
2010
Named the Most Outstanding
Philanthropic Corporation
globally by the Association of
Fundraising Professionals
2010
Introduced TELUS Health
Space, Canada’s first
electronic health information
platform, powered by
Microsoft HealthVault
2009
Launched Canada’s fastest*
coast-to-coast HSPA+ network,
offering customers higher
wireless data download speeds,
access to the newest mobile
devices and international
roaming to over 200 countries
2010
Introduced the Optik brand,
a suite of IP-delivered services
including Optik TV, which gained
10 per cent market share in
B.C. and Alberta