SunTrust 2015 Annual Report Download - page 9

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7
At SunTrust, we feel we are in a position to take the lead and alleviate
the stress that people feel when it comes to their finances. We believe we
can make a true difference in the lives of everyone we serve:
Helping guide, advise, and lead people along their road to financial confidence
and wellness, or as we call it, LIGHTING THE WAY TO FINANCIAL WELL-BEING,
is the motivation behind everything SunTrust does. And the end of that road is a
LIFE WELL SPENT—a life of financial strength and confidence.
Over 70% of Americans identify as
financially stressed
*Stress report, American Psychological Association, 2013
40% of Americans and 60% of
millennials say they have less than
$2,000 saved for an emergency
33% of Americans don’t have
anything saved for retirement
70%
40%60%
OUR
CLIENTS
OUR
SHAREHOLDERS
OUR
COMMUNITIES
OUR
TEAMMATES
33%