SunTrust 2015 Annual Report Download - page 51

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policies and processes are critical to how we report our financial
condition and results of operation, and they require management
to make estimates about matters that are uncertain; depressed
market values for our stock and adverse economic conditions
sustained over a period of time may require us to write down
some portion of our goodwill; our financial instruments
measured at fair value expose us to certain market risks; our stock
price can be volatile; we might not pay dividends on our stock;
and certain banking laws and certain provisions of our articles
of incorporation may have an anti-takeover effect.
INTRODUCTION
We are a leading provider of financial services with our
headquarters located in Atlanta, Georgia. Our principal banking
subsidiary, SunTrust Bank, offers a full line of financial services
for consumers, businesses, corporations, and institutions, both
through its branches (located primarily in Florida, Georgia,
Maryland, North Carolina, South Carolina, Tennessee, Virginia,
and the District of Columbia) and through other national delivery
channels. We operate three business segments: Consumer
Banking and Private Wealth Management, Wholesale Banking,
and Mortgage Banking, with our functional activities included
in Corporate Other. See Note 20, "Business Segment Reporting,"
to the Consolidated Financial Statements in this Form 10-K for
a description of our business segments. In addition to deposit,
credit, mortgage banking, and trust and investment services
offered by the Bank, our other subsidiaries provide asset and
wealth management, securities brokerage, and capital markets
services.
This MD&A is intended to assist readers in their analysis of
the accompanying Consolidated Financial Statements and
supplemental financial information. It should be read in
conjunction with the Consolidated Financial Statements and
Notes to the Consolidated Financial Statements in Item 8 of this
Form 10-K, as well as other information contained in this
document. When we refer to “SunTrust,” “the Company,” “we,”
“our,” and “us” in this narrative, we mean SunTrust Banks, Inc.
and subsidiaries (consolidated). In the MD&A, net interest
income, net interest margin, total revenue, and efficiency ratios
are presented on an FTE basis. The FTE basis adjusts for the tax-
favored status of net interest income from certain loans and
investments. We believe this measure to be the preferred industry
measurement of net interest income and it enhances
comparability of net interest income arising from taxable and
tax-exempt sources. Additionally, we present other non-U.S.
GAAP metrics to assist investors in understanding
management’s view of particular financial measures, as well as
to align presentation of these financial measures with peers in
the industry who may also provide a similar presentation.
Reconcilements for all non-U.S. GAAP measures are provided
in Table 1.