Reebok 2013 Annual Report Download - page 87

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adidas Group
/
2013 Annual Report
Group Management Report – Our Group
83
2013
Global Brands Strategy
/
02.5
/
Leadership in product innovation to excite and inspire
the consumer
Through Global Brands, we are determined to address every consumer
in a specific and unique way – with product initiatives that generate
trade and consumer interest. We believe that technological innovation
is essential to sustainable leadership in our industry. By leveraging
the extensive R&D expertise within the Group, adidas and Reebok
continuously challenge the boundaries of functionality and performance.
In addition, innovation plays a significant role in differentiating the adidas
and Reebok product offerings in the minds of consumers.
At adidas, the brand innovates through its five performance benefits (faster,
stronger, smarter, cooler, more natural). The R&D focus is on cushioning
and energy solutions, lightweight and digital sports technologies as well
as sustainable product innovation. This focus enables the development
of clear performance technology platforms, such as Boost, adizero,
Springblade
/
PICTURE 12, Clima and miCoach
/
PICTURE 14. By serving
these core benefits through such scalable technology platforms, adidas
aims to remain at the forefront of performance sport and further build on
brand image. Additionally at adidas, investments and research emphasis
also include areas such as new manufacturing processes and advanced
materials, for example machine knitting and 3-D printing. These areas
offer potential to increase speed to market, bring new performance and
design capabilities and support our position as a sustainability leader in
the sporting goods industry.
12
/
adidas Sport Performance
Springblade running shoe
At Reebok, the innovation focus is on fitness, where the innovation and
R&D priorities are on providing functional products in footwear and
apparel that cater to evolving fitness activities. Areas of focus include
specific products to meet the performance demands of CrossFit and
obstacle racing
/
PICTURE 13 as well as increasing the brand’s capabilities
in running and apparel. Reebok is also investing in material development
to support fit and comfort as well as expanding its activities in the area of
wearable electronics
/
SEE RESEARCH AND DEVELOPMENT, P. 99.
13
/
Reebok
Spartan Race obstacle racing
14
/
adidas Sport Performance
miCoach Smart Run watch