Reebok 2013 Annual Report Download - page 79

adidas Group
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2013 Annual Report
Group Management Report – Our Group
75
2013
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02.4
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Global Sales Strategy
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Retail Strategy
Refreshing and expanding the chain
Although we continue to focus heavily on retail operational topics,
another key area of focus is elevating the retail environment to ensure
our stores represent fully the image and aspiration of the brands.
As such, in 2014, we will commence an ongoing refresh of our core
concepts for the adidas brand with the introduction of the Home Court
format
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PICTURE 05 for Sport Performance and the Neighbourhood
concept for Originals. We will also further experiment with single-
category stores such as Outdoor, Women and Kids, largely in our key
markets China and Russia.
05
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adidas Brand Centre
Bejing
In addition, we will also continue to run our pilot store projects for NEO
and Reebok to further test their acceptance with the consumer. In 2014,
we will expand the NEO concept to other European countries outside
of Germany. In addition, the Reebok FitHub concept will be further
expanded and tested
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PICTURE 06.
At the end of 2013, the adidas Group had further grown its net store
base, operating 2,740 own stores for the adidas and Reebok brands
worldwide
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SEE RETAIL BUSINESS PERFORMANCE, P. 146. In 2014, we will
continue to invest in our worldwide retail network with additional store
openings in the emerging markets, particularly in Russia/CIS.
06
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Reebok FitHub
London
04
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Retail strategic pillars
To become a top retailer by delivering healthy, sustainable growth
with outstanding return on investment
Focus on the consumer Achieve operational excellence Exploit portfolio of brands Leverage global presence
and scale