Reebok 2013 Annual Report Download - page 108

adidas Group
/
2013 Annual Report
Group Management Report – Our Group
104
2013
Research and Development
/
02.8
/
Ambitious 2014 R&D targets
Our Group remains committed to maintaining a full and innovative
product pipeline, bringing new groundbreaking technologies and
evolutions of concepts to the market each year
/
SEE GROUP STRATEGY,
P. 68.
In 2014, cushioning and energy solutions, lightweight and digital sports
technologies as well as sustainable product innovation will be at the
forefront of adidas R&D activities. Additionally, investments and research
emphasis will also include areas such as new manufacturing processes
and advanced materials to drive the development of revolutionary
products and industry-changing manufacturing approaches as we aim
to position the brand as both a technology and sustainability leader in
the sporting goods industry.
Reebok’s R&D activities in 2014 will continue to centre on the brand’s
strategy to focus on fitness through its proprietary technology pillars,
including ZigTech, RealFlex, DMX Moving Air and Pump. Reebok will
invest in more significant R&D activities to support the new technology
of Skyscape, and its 2014 R&D activities will also expand substantially in
the area of wearable electronics.
TaylorMade-adidas Golf’s development efforts will reinforce industry
leadership by enhancing golfers’ performance through a focus on
technologies which provide improvements in low-forward weight
distribution combined with lofting-up in metalwoods. Another area of
key progress for TaylorMade will be delivering a new level of distance
and increased control with new Speed Pocket technology in its product
offering. Finally, developing more advanced balls that help increase spin
and give more green side ball control for chip shots around the green will
also be a key part of TaylorMade-adidas Golf’s research efforts in 2014.
Rockport will focus in 2014 on further expanding and optimising its
successful concepts truWalkZero, RocSportsLite, Total Motion and
Seven to 7. At the same time, the brand is investing in research and
development to provide an improved foot climate.
Reebok-CCM Hockey R&D efforts will focus on introducing new
technologies and, at the same time, advancing existing product
platforms with a focus on performance skates and sticks. Reebok-CCM
Hockey will also continue its partnership with TaylorMade-adidas Golf
and its university research partners.
For more information on 2014 product initiatives
/
SEE SUBSEQUENT
EVENTS AND OUTLOOK, P. 151.
04
/
2013 product awards
Product Award Category Brand
Energy Boost running shoe 2013 International Best Debut Shoe Award / Runner’s World Magazine Running adidas
adidas Supernova Glide Boost running shoe 2013 Editor’s Choice Award / Runner’s World Magazine Running adidas
miCoach mobile app Gold Winner – Best Mobile App 2014 ISPO Awards / ISPO Exhibition miCoach adidas
miCoach Smart Run watch CES Innovations Design and Engineering Award – Honoree
/ 2014 Consumer Electronics Show (CES), Las Vegas, USA
miCoach adidas
miCoach Smart Run watch CES Living in Digital Times Battle of the Bands – Winner
/ 2014 Consumer Electronics Show (CES), Las Vegas, USA
miCoach adidas
Terrex Fast GTX outdoor shoe Gear of the Year 2013 Award / Outside Magazine Outdoor adidas
Terrex Scope GTX outdoor shoe Best Approach Shoe – OutDoor Industry Award 2013
/ OutDoor Show Friedrichshafen (Germany)
Outdoor adidas
Reebok CheckLight CES Innovations Design and Engineering Award – Honoree
/ 2014 Consumer Electronics Show (CES), Las Vegas, USA
Training Reebok
CCM Crazy Light protective gear 2013 Creative Best of Show Award – Sports Equipment
/ POPAI – international trade association
Protective gear Reebok-CCM Hockey
Rockport men’s footwear collection 2013 Plus Award Winner in Men’s Comfort Category / Footwear Plus Footwear Rockport
TaylorMade SLDR drivers Editor’s Hot List Gold Award 2013 / Golf Digest Golf TaylorMade
Adams Golf Tight Lies fairway woods Editor’s Hot List Gold Award 2013 / Golf Digest Golf TaylorMade