Reebok 2013 Annual Report Download - page 34

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4
adidas Group
/
2013 Annual Report
To Our Shareholders
30
2013
/
01.4
/
Letter from the CEO
Letter from the CEO
Herbert Hainer
adidas Group CEO
In 2013, the adidas Group delivered solid financial results despite several external and internal
challenges. In particular, the depreciation of several currencies versus the euro resulted in significant
currency translation negatives for the year. Nevertheless, the Group’s commitment to increase
consumer desire for its brands through innovation and marketing excellence was again visible in
several key categories and markets. This enabled the Group to deliver further progress towards its
long-term sustainable margin objectives, which resulted in record earnings per share, excluding
goodwill impairment losses, of € 4.01. As a result of this and the Group’s strong balance sheet,
Management is proposing a dividend to shareholders of € 1.50 per share, reiterating its commitment to
steadily increase shareholder returns over time.
Looking out to 2014, while the Group will again face significant translation and margin challenges due
to currency declines, from an operational perspective, Management is confident of strong underlying
growth momentum compared to 2013. This will be fuelled in particular by the 2014 FIFA World Cup in
Brazil and the further roll-out of highly innovative technologies such as Boost.
In the following letter, adidas Group CEO Herbert Hainer reflects on 2013, clarifies the impacts from
currencies and one-off items and discusses the Group’s strategic and financial outlook for 2014.