Reebok 2013 Annual Report Download - page 73

adidas Group
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2013 Annual Report
Group Management Report – Our Group
69
2013
Group Strategy
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02.3
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01
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adidas Group strategic pillars
Brand Portfolio
Build and manage a
diverse brand portfolio
with distinctive brands
covering consumers
from sport performance
to sport lifestyle.
Innovation
Maintain a culture of
continuous innovation
through improvements
of products, services
and processes.
Markets/Channels
Focus investment on
the highest-potential
markets and our
distinct channel
approach.
One Team
Develop a team that
is grounded in our
rich heritage, that
is committed to the
positive values found in
sport – performance,
passion, integrity and
diversity – and that
values sustainability.
Supply Chain
Become closest to
every consumer by
building and managing
a supply chain that
quickly responds to
changing market needs
and supports multiple
distinct business
models.
Sustainable
Company
We strive to be a
sustainable company
that recognises its
responsibilities towards
the environment, our
employees and the
people who make our
products.
Shared values
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Performance
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Passion
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Integrity
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Diversity
These are the adidas Group values. They help us to create brands that our customers
believe in, and they commit us to playing by the rules that society expects of a respon-
sible company.
SEE CORPORATE MISSION STATEMENT, P. 24.
A key strategic priority is to enable faster product creation and production
by continuously improving our infrastructure, processes and systems. By
sharing information from point of sale to source and vice versa, we strive
to connect and more closely integrate the various elements of our supply
chain, to enable quick reaction to changing consumer trends. To this end,
we focus on building maximum flexibility within our supply chain. While
leveraging the efficiency of common infrastructure and processes, the
Group strives to provide tailored solutions for all our business models,
be it the wholesale or retail channels, or the performance-oriented or
style-oriented businesses
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SEE GLOBAL OPERATIONS, P. 94.
Leading through innovation
Every adidas Group employee is responsible for driving innovation.
Therefore, we foster a culture of challenging convention and embracing
change, and require all areas of the Group to generate at least one new
innovation or meaningful improvement per year. In particular, we believe
that technological evolution and cutting-edge design in our products
are essential to achieving sustainable leadership in our industry
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SEE
RESEARCH AND DEVELOPMENT, P. 99. Beyond this, enhancing services
for our customers and implementing more efficient and effective
internal processes are other areas where our organisation strives to
innovate
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SEE GLOBAL SALES STRATEGY, P. 72.
Develop a team grounded in our heritage in sport
Our culture is continuously shaped by influences from the past and
the present as well as our future aspirations. We perpetuate the
commitment of our founder, Adi Dassler, to the athlete and consumer,
pride in what we do, quality and love of sport. We win as a team through
open communication, collaboration and our shared values found in sport
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SHARED VALUES. Therefore, we foster a corporate culture of per-
form ance, passion, integrity and diversity by creating a work environment
that stimulates innovation, team spirit and achievement based on strong
leadership and employee engagement
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SEE EMPLOYEES, P. 105.
Becoming a sustainable company
Like any global business, the adidas Group must manage wide-
ranging commercial and competitive pressure to deliver increased
financial returns and growth. At the same time, we are accountable
for our employees and have a high degree of responsibility towards the
workers in our suppliers’ factories and also for the environment. We
are committed to striking the balance between shareholder interests
and the needs and concerns of employees and workers, as well as the
environment, or, in short, to becoming a sustainable company
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SEE
SUSTAINABILITY, P. 111. We report publicly on the steps we take to have
a more positive impact on society and the planet on our website at
:
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WWW.ADIDAS-GROUP.COM/.