Reebok 2013 Annual Report Download - page 14

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FOR THE LOVE OF SPORT
10
A tru l y w o r l d - c l a s s
infrastructure
JUNE 28, 2013: OPENING 55,000 m²
With an 8 km flat conveyor
“Hi, my name is Karen, and – together with my great team – we make the magic happen every day to
get our extraordinary products to consumers all over the world. We all know it has become incred-
ibly easy for a consumer to purchase a product across multiple channels, such as in stores, online,
via mobile, etc. The best way we can service this is by being smarter and faster and building a truly
world-class infrastructure. A great example is our new Central Distribution Centre (CDC) near Osna-
brueck in Germany, which gives a state-of-the-art answer to these growing demands. Serving all
sales channels and handling products from all of our brands, the CDC is the ‘heart’ of our Group’s
European distribution landscape and I am proud to see it beating!”
For the love of sport.
KAREN PARKIN
GLOBAL OPERATIONS SUPPLY CHAIN
PORTLAND, USA
---
adidas Group
/
2013 Annual Report