Reebok 2013 Annual Report Download - page 8

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FOR THE LOVE OF SPORT
4
“Hi, my name is Andrew and, as a passionate runner, I couldn’t be in a better position than as part of the
adidas Running team. Innovation for the runner is at the heart of everything we do, and we relentlessly
strive to find new technologies, materials and products that help them be better and run faster. Our
industry-changing innovation, the Energy Boost running shoe, is now one year old. As you would expect
from us, we literally and figuratively never stand still. Our big ambition is to bring our energy technology
ultimately to all of our running shoes above € 100. We have just rolled out our new Supernova Glide
Boost. This new shoe enhances the elements that Supernova consumers already love and takes the shoe
series to the next level with the revolutionary Boost cushioning technology, which provides the highest
energy return in the running industry. Only the best will do for our runners. Boost your run!”
For the love of sport.
Endl e s s e ne r g y
f o r t h e a t h l e t e
AWARD!
Supernova Glide Boost wins International Editor’s
Choice Award from Runner's World
ANDREW BARR
ADIDAS BUSINESS UNIT RUNNING
HERZOGENAURACH, GERMANY
---
To be sold in 2014:
8 MILLION PAIRS OF
BOOST RUNNING SHOES
adidas Group
/
2013 Annual Report