Reebok 2013 Annual Report Download - page 13

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MARCH 1, 2014
Release of the Stan Smith Up
Find out more here:
WWW.ADIDAS-GROUP.COM LOVE_STAN_SMITH
Evolving o r i g i n a l i t y
“Hi, I am Jaewon, part of the adidas Originals design team. I am pretty sure that I share
a common passion with you: the Stan Smith. I think that this sneaker is one of the
all-time greatest. These iconic shoes mean a lot of different things to a lot of different
people, from sneakerheads to style setters. I have had the privilege to become a part
of Stan Smith’s history by evolving this sneaker into a wedge shoe for women. We knew
that we had to be very careful with our adjustments and changes, to make sure we
keep the strong and timeless recipe of the original classic untouched. This is how the
Stan Smith Up was born. I am very proud of this outcome and the way Stan Smith Up is
writing a new chapter in the 40-year heritage of this timeless shoe. Evolving originality
with respect to our past.”
For the love of sport.
adidas Group
/
2013 Annual Report