Reebok 2013 Annual Report Download - page 32

adidas Group
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2013 Annual Report
To Our Shareholders
28
2013
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01.3
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Operational and Sporting Highlights 2013
Q3
07. adidas athlete Andy Murray becomes the first British man to be crowned
Wimbledon champion in 77 years, after beating the world number one at
the time, Novac Djokovic, in three straight sets.
11. German international football player Mesut Özil joins the adidas family,
enhancing the brand’s portfolio of great players worldwide.
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PICTURE 01
11. During the 20th international OutDoor fair in Friedrichshafen, adidas
Outdoor is awarded the OutDoor Industry Award in Gold for the Terrex
Scope GTX with Stealth rubber.
29. TaylorMade introduces SLDR, the company’s longest driver ever. The
revolutionary new club features a sliding weight system, engineered to
launch the golf ball higher, faster and longer.
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PICTURE 02
01. adidas launches Springblade, the first running shoe with individually
tuned blades engineered to help propel runners forward. The highly
elastic blades instantaneously react to any environment, compressing and
releasing energy to create an efficient push-off.
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PICTURE 03
05. Rockport introduces Total Motion, its latest footwear collection for both
men and women. The collection is engineered for the active professional,
providing the ultimate in comfort with the combination of a glove-like fit
and controlled flexibility.
16. Reebok Hockey launches the revolutionary Reebok RibCor, the first ribbed
stick with a loaded shaft. The RibCor’s unique ribbed shaft technology
features carbon fibres that are permanently in tension to help increase
power transfer from the hands directly to the puck.
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PICTURE 04
12. For the 14th consecutive time, adidas AG is selected to join the Dow
Jones Sustainability Indices (DJSI) and is rated as industry leader in
sustainability issues and corporate responsibility for the tenth time.
16. The adidas Group opens the “World of Kids”. Located at its headquarters
in Herzogenaurach, Germany, this company-owned day-care centre offers
full-time care for up to 110 children.
17. Reebok’s first FitHub store in the UK opens its doors to consumers.
The store’s unique offerings include an agenda full of fitness classes
happening right inside the store, guaranteeing a holistic and authentic
brand experience.
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PICTURE 05
19. Roland Auschel is appointed to the Executive Board of adidas AG,
assuming responsibility for Global Sales on Board level effective
October 1, 2013.
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PICTURE 06
19. Reebok announces a new partnership with world-renowned group fitness
programmer Les Mills, aiming to reinvigorate the studio fitness category
on a global scale.
29. adidas sponsored Wilson Kipsang sets a new world record at the 40th
anniversary of the Berlin Marathon. Wearing the adizero adios 2 running
shoe, Kipsang breaks the marathon world record by 15 seconds with a
finish time of 02:03:23.
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PICTURE 07
02. adidas announces its latest innovation in digital training technology, the
miCoach X_Cell that provides athletes with a complete system to evaluate,
train and improve their game.
10. adidas and A.C. Milan announce the extension of their partnership until
2023. The partnership started in 1998.
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PICTURE 08
16. adidas NEO releases an interactive lookbook to celebrate the launch of
its 2013/2014 winter collection and campaign imagery featuring pop/R&B
superstar Justin Bieber.
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PICTURE 09
01. adidas introduces miCoach Smart Run, a running watch enabling runners
to track their runs using GPS mapping, monitor their heart rate off their
wrist, listen to their favourite music and get real-time coaching.
06. adidas excites football fans around the globe with its colourful Samba
Collection, including a new boot from each of its four boot ranges, adizero
f50, Predator, Nitrocharge and 11Pro. The Samba Collection launch marks
the start of the adidas “All in or Nothing” 2014 FIFA World Cup Brazil
campaign.
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PICTURE 10
12. Reebok announces a partnership with mixed martial artist Johny
Hendricks. A true fan favourite, Hendricks is currently the number one
ranked contender in the welterweight division.
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PICTURE 11
15. adidas launches the 2014 FIFA World Cup kits of leading national football
federations, encouraging fans to “show your colours or fade away”. The
kits inspired by pride, passion and the vision of next-generation football
fans are 40% lighter than any previous adidas kit.
15. TaylorMade unveils JetSpeed, a breakthrough line of metalwoods
that includes the company’s first driver to feature Speed Pocket
technology.
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PICTURE 12
15. Reebok opens its first FitHub and CrossFit Box in France, located at
31 Avenue de l’Opéra, one of the premier shopping destinations in Paris.
This original and innovative concept combines a Reebok retail store and
a CrossFit gym.
21. adidas and FIFA announce the extension of their long-term partnership
agreement granting adidas the Official Partner, Supplier and Licensee
rights for the FIFA World Cup and all FIFA events until 2030.
03. At the 2013 Investor Field Trip in Herzogenaurach, the adidas Group
confirms its Route 2015 targets, which forecast sales of € 17 billion and an
operating margin of 11% in 2015.
04. adidas unveils Brazuca, the official 2014 FIFA World Cup Brazil match
ball.
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PICTURE 13
30. adidas unveils the D Rose 4.5 signature basketball shoe. The D Rose 4.5
launches first in China and then worldwide.
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PICTURE 14
Q4
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