Reebok 2013 Annual Report Download - page 11

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7
2013
DECEMBER 3, 2013: LAUNCH
Launched on December 3, 2013, available simultaneously across
all channels (Wholesale, Retail and eCommerce)
Find out more here:
WWW.ADIDAS-GROUP.COM LOVE_BRAZUCA
An i c o n i s b o r n
“Hi, I am Matthias and I have the privilege of being part of the adidas Football team who brought
the official match ball for the 2014 FIFA World Cup, the Brazuca, to life. adidas is football and this
summer our iconic match ball once again will be at the heart of the planet’s biggest sporting event.
The name was picked by Brazilian fans through a huge social media activation and refers to their
national pride and their passion for football – full of emotion and goodwill to all. Brazuca’s unique,
high- precision and revolutionary construction is considered to be a geometrical wonder, with six
identical panels which eliminate almost all sources of imperfection. It is also the most-tested ball
that adidas has ever created and was played by over 600 footballers, such as Lionel Messi and
Zinedine Zidane, as well as used ‘undercover’ at official tournaments such as the FIFA U-20 World
Cup, all before its official launch. We are football. We are ready.”
For the love of sport.
adidas Group
/
2013 Annual Report