Reebok 2013 Annual Report Download - page 197
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8
adidas Group
/
2013 Annual Report
Consolidated Financial Statements
193
2013
Notes
/
04.8
/
Notes
adidas AG (hereafter also referred to as “the company”) is a listed German stock corporation and parent of the
adidas Group located at Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany. adidas AG and its subsidiaries
(collectively the “adidas Group” or the “Group”) design, develop, produce and market a broad range of athletic
and sports lifestyle products. The operating activities of the adidas Group are divided into six operating
segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey and Other Centrally
Managed Brands.
The Wholesale segment comprises all business activities relating to the distribution of adidas and Reebok
products to retail customers.
The Retail segment comprises all business activities relating to the sale of adidas and Reebok products directly
to end consumers through own retail and own e-commerce platforms.
adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls.
TaylorMade-adidas Golf includes the four brands TaylorMade, adidas Golf, Adams Golf and Ashworth. TaylorMade
designs, develops and distributes primarily golf clubs, balls and accessories. adidas Golf branded products include
footwear, apparel and accessories. Adams Golf designs and distributes mainly golf clubs as well as a small range
of accessories. Ashworth designs and distributes men’s and women’s golf-inspired apparel and footwear.
Rockport predominantly designs and distributes leather footwear for men and women.
Reebok-CCM Hockey designs, produces and distributes ice hockey equipment such as sticks, skates and
protection gear. In addition, Reebok-CCM Hockey designs, produces and distributes apparel mainly under the
brand names Reebok Hockey and CCM.
The Other Centrally Managed Brands segment primarily includes the business activities of the labels Y-3 and
Porsche Design Sport as well as the business activities of the brand Five Ten in the outdoor action sports sector.
Furthermore, the segment also comprises the German own-retail activities of the adidas NEO label.