Reebok 2013 Annual Report Download - page 5

OUR BRANDS
Rockport was founded in 1971 on the idea of making fashion footwear
comfortable by using the latest in athletic shoe technologies. Today,
the brand continues to combine this DNA with the innovation resources
of the adidas Group, to design products which deliver uncompro-
mised style with state-of-the-art engineered comfort for metropolitan
consumers around the world.
Reebok-CCM Hockey is a leading designer and marketer of ice
hockey equipment and apparel, with two of the world’s most
recognised ice hockey brand names: Reebok Hockey and CCM.
TaylorMade
TaylorMade leads the golf industry in metalwood sales and is
the No. 1 driver brand on the world’s six major professional golf
tours. The brand is recognised globally for its capacity to develop
innovative and performance-enhancing technologies for drivers,
fairway woods, hybrids, irons, putters and balls.
adidas Golf
adidas Golf develops high-performance golf footwear and apparel
for active, serious, athletic-minded golfers seeking products to
elevate their game.
Adams Golf
Adams Golf designs and produces easy-to-hit equipment that
makes playing the game more enjoyable for golfers of all skill
levels. The brand ranks as the No. 1 hybrid brand on the world’s
major professional golf tours.
Ashworth
Ashworth is an authentic golf apparel and footwear brand with
powerful name recognition among true, authentic golfers, offering
products that move effortlessly from the golf course to the
clubhouse and beyond.
adidas Sport Performance
The guiding principle of adidas Sport Performance is to make
athletes better by making them faster, stronger, smarter, cooler
and more natural. The main focus is on five key categories:
football, basketball, running, training and outdoor.
adidas Originals & Sport Style
adidas Originals: adidas Originals is the authentic, iconic
sportswear label for the street, and its philosophy is to “Celebrate
Originality”. adidas Sport Style: adidas Sport Style is defined as the
“Future of Sportswear” and includes the labels Y-3, Porsche Design
Sport and adidas NEO. adidas Sport Style’s positioning statement
is “Style your Life”.
Five Ten
Five Ten, the “Brand of the Brave”, is a leader in performance,
high-friction footwear. From downhill mountain bike racing to rock
climbing, from wingsuit flying to kayaking, Five Ten makes footwear
for the world‘s most dangerous sports. The company has been
producing cutting-edge designs and proprietary Stealth rubber
soles for nearly 30 years.
adidas is a true global brand
with German roots.
Reebok is an American-inspired global brand with the clear
objective to become the leading fitness brand in the world. Reebok
believes that each person has tremendous potential that can be
fulfilled when they fight complacency and allow themselves to push
beyond the limits and expectations they’ve become accustomed to.
Reebok provides consumers with innovative products, rewarding
experiences and the inspiration to empower them to fulfil their
potential and ultimately be fit for life.
For more information on
our brands:
:
WWW.ADIDAS-GROUP.COM