Reebok 2013 Annual Report Download - page 30

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adidas Group
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2013 Annual Report
To Our Shareholders
26
2013
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01.3
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Operational and Sporting Highlights 2013
Operational and Sporting Highlights 2013
Q1
03. adidas Golf launches the new adizero golf footwear collection.
Revolutionising the fit, feel and shape of adidas Golf footwear, the new
adizero line has been specially engineered from the ground up to include
only what’s essential to perform.
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PICTURE 01
07. adidas sponsored Lionel Messi wins the FIFA “Ballon d’Or” award. He is
the first player in history to be crowned FIFA World Player of the Year four
times in a row.
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PICTURE 02
17. Reebok announces a multi-year partnership with Spartan Race, the
world’s leading obstacle racing series.
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PICTURE 03
23. The adidas Group is amongst the top 20 most sustainable corporations
in the world, as announced at the 2013 World Economic Forum in Davos,
Switzerland.
07. TaylorMade-adidas Golf Tour Staff Professional Dustin Johnson wins
the Hyundai Tournament of Champions with the new R1 driver and
RocketBladez Tour irons.
10. The adidas sponsored Nigerian national team, nicknamed the Super
Eagles, wins the 2013 Africa Cup of Nations, beating Burkina Faso 1- 0 in
the final.
13. adidas launches its groundbreaking Boost technology in New York City,
a cushioning technology that provides the highest energy return in the
running industry.
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PICTURE 04
15. Reebok launches its new global brand campaign “Live With Fire”. With this
campaign, the brand aims to show how living an active lifestyle can inspire
people to live their lives with passion, intent and purpose.
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PICTURE 05
24. Reebok-CCM Hockey previews the much-anticipated RBZ skates and RBZ
Stage 2 sticks to media in Quebec, Canada.
27. As part of the global “Live With Fire” campaign, Reebok unveils its latest
“Reebok Fitness App”. The app helps users to create new customised
workouts using a combination of popular disciplines such as walking,
running, dance, yoga and training.
05. adidas Originals launches its new 2013 global campaign “Unite All
Originals”. At the centre of the launch is the adidas collider hosted
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WWW.ADIDAS.COM/UNITE, an online application enabling people to
dive into a world of original content.
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PICTURE 06
08. adidas introduces “all in for #mygirls”, an inspirational new cross-
category brand direction designed to celebrate the special bonds between
girls and how they inspire one another to go all in.
08. adidas and NBA star John Wall unveil the Crazyquick basketball shoe. The
shoe is designed specifically to make players quicker on the court, giving
athletes greater controlled flexibility, better traction and optimal foot
lock-down.
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PICTURE 07
14. Rockport is showcased in the March 2013 issue of Footwear Plus as a
winner of “The Plus Award”. The award recognises excellence in design
and retail. The magazine praises Rockport for its ability to maintain style
without sacrificing comfort.
11. Reebok presents its strength in fitness at FIBO, the world’s leading
international trade show for fitness, wellness and health. Celebrating the
new “Live With Fire” campaign, Reebok kicks off “Fitness Fireworks” – a
series of fitness events and initiatives taking place in Germany, Austria
and Switzerland.
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PICTURE 08
18. TaylorMade brings “counterbalanced” putters to market with Daddy Long
Legs and Spider Blade. Daddy Long Legs is the highest putter in the
Spider Line with an MOI exceeding 8,500. The Spider Blade is the most
stable blade-style putter the company has ever produced.
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PICTURE 09
20. adidas Outdoor wins Outside magazine’s 2013 “Gear of the Year” award
for the Terrex Fast X GTX hiking shoe thanks to its continuous focus on
product design and technology.
16. adidas unveils Nitrocharge, the energy-retaining football boot designed for
the next generation of football player, called “The Engine”. Featuring stars
such as Daniele De Rossi, Dani Alves and Javi Martínez, the Nitrocharge
complements the existing adidas football franchises such as the Predator,
11Pro and f50 ranges.
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PICTURE 10
17. Reebok kicks off the CrossFit Games Regionals, the next step of its
2013 journey to name the Fittest On Earth. The three best male and
female athletes as well as teams from each of the 17 regions receive
invitations to the 2013 Reebok CrossFit Games in Carson, California.
25. FC Bayern Munich wins the Champions League final and becomes the
new leader in European football. One week later, the Bavarian club makes
history as the first German team ever to win the Bundesliga, German Cup
and Champions League title in the same season.
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PICTURE 11
06. adidas and Porsche Design Sport mark a new milestone with their launch
of the first Porsche Design Sport womenswear collection during an
exclusive event in Munich.
10. TaylorMade releases the R1 Black – the company’s first black driver
since 2010. Similar to the white version, the R1 Black driver features
the greatest range of adjustability of any driver in the brand’s
history.
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PICTURE 12
18. During a media event in Herzogenaurach, adidas underlines its leading
position in football, announcing that it expects to generate € 2 billion in
sales in the category in 2014. The 2014 FIFA World Cup will be the perfect
stage to showcase adidas as the clear number one football brand – in
terms of sales, innovative power and brand visibility.
20. The Reebok One Series officially launches at the Reebok FitHub in New
York City, underlining the brand’s commitment to fitness running.
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PICTURE 13
20. At Wimbledon, Caroline Wozniacki, Maria Kirilenko and Laura Robson
launch the new adidas by Stella McCartney Barricade shoe, showcasing
cutting-edge design and standout aesthetics combined with an
unparalleled blend of support and breathability.
Q2
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