Reebok 2013 Annual Report Download - page 17
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13
2013
Con q ue r
any obst a c l e
“Hi, my name is Matt and I am part of the Reebok Running Footwear product development team. It’s
a dream come true to get the opportunity to completely redefine the footwear for a sport. The Spartan
Race partnership gave us this unique chance! Our objective was clear – to build a shoe that would
conquer any difficulty in a Spartan Race and ultimately improve the performance of the athletes. To gain
a clear understanding of the footwear needs for Spartan Races, our product team first met with several
elite Spartan athletes. We then decided to get a feeling for the challenges first-hand by competing in a
Spartan Race ourselves! The lessons learned from this great experience drove us to incorporate state-
of-the-art technology that actively pumps water out of the Spartan shoes. This is just one of the many
solutions we created and so I am incredibly proud to present the only shoe on the market that can truly
conquer any obstacle: the Reebok All Terrain Series.”
For the love of sport.
DECEMBER 2013
The Reebok Spartan Race debuts on
the NBC Sports Network
SEPTEMBER 2013
The Reebok All Terrain Series product is unveiled to the
public at the Reebok Spartan Race World Championships
MATTHEW BILODEAU
REEBOK RUNNING
CANTON, USA
---
adidas Group
/
2013 Annual Report