Reebok 2013 Annual Report Download - page 21

“Hi, my name is Ted, and I am part of the Global Retail Environments team, which is the creative
brain behind bringing to life the best consumer experience of our brands and inspiring our
consumers in our stores. I am proud to say that our new and interactive retail store concept
HomeCourt celebrates adidas’ proud authentic sports heritage. It brings our DNA – the spirit of
sport – to our consumers. Every element in these stores references sport: from the materials
selected, to the inspirations of the designs used and all the tools and signage we have for story-
telling. Take for example the store entrance, with its tunnel entry design. It draws consumers into
the thrill of a big game, welcoming every visitor with a sound shower of cheering fans, as if in a
stadium on matchday. The HomeCourt concept brings the spirit of sport to retail, creating a place
where consumers can feel the energy of the game and experience the unprecedented breadth and
depth of the adidas brand.”
For the love of sport.
APRIL 11, 2014
HomeCourt store opens in Bluewater
in the UK
TED MAGER
ADIDAS RETAIL ENVIRONMENTS
HERZOGENAURACH, GERMANY
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HomeCourt brings
the spirit of
sport to retail
adidas Group
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2013 Annual Report