Reebok 2013 Annual Report Download - page 18

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FOR THE LOVE OF SPORT
14
MEDIA EVENT
First golf company PR team to launch
a product to media on a jet
Spee d i n j e c t e d
with speed
“Hi, I am Dave and I am part of TaylorMade’s PR department. For my team, the
main ingredient of success is and always will be innovation and this equally
applies to our product launches. Each year, we introduce new groundbreaking
products, and the task of generating excitement around the market is always
challenging in an increasingly demanding world. Fortunately, for our team,
coming up with new ideas and ways to storytell is our strong suit. For our
latest metalwood franchise called ‘JetSpeed’, the team decided to announce
this product in the most appropriate way – with an unforgettable media experi-
ence on a private jet at 30,000 feet on route to Las Vegas. The boundaries for
innovation are non-existent.”
For the love of sport.
DAVE CORDERO
TAYLORMADE GLOBAL PUBLIC RELATIONS
CARLSBAD, USA
---
adidas Group
/
2013 Annual Report