Reebok 2013 Annual Report Download - page 106

adidas Group
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2013 Annual Report
Group Management Report – Our Group
102
2013
Research and Development
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02.8
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03
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2013 major product launches
Product Brand
Energy Boost running shoe adidas
Supernova Glide Boost running shoe adidas
Springblade running shoe adidas
miCoach Smart Run watch adidas
Brazuca – 2014 FIFA World Cup official match ball adidas
2014 FIFA World Cup federation football jerseys adidas
2014 FIFA World Cup Samba Pack adidas
Nitrocharge football boot adidas
Crazyquick basketball shoe adidas
D Rose 4 basketball shoe adidas
DryDye Prime tee adidas
Terrex Swift R GTX hiking shoe adidas
Mastermind Originals sneaker collection adidas
adidas NEO label Selena Gomez collection adidas
Porsche Design Sport women’s collection adidas
Reebok One Series apparel Reebok
Reebok CrossFit Nano 3.0 training shoe Reebok
Reebok One Series running shoe Reebok
ATV19 running shoe Reebok
CheckLight impact sensor skullcap Reebok
UR Lead women’s dance collection Reebok
Alicia Keys Freestyle wedge Reebok
R1 drivers TaylorMade
SLDR drivers, fairway woods and Rescue clubs TaylorMade
JetSpeed driver, fairway woods and Rescue clubs TaylorMade
adizero Tour golf shoe adidas Golf
ClimaWarm+ outerwear adidas Golf
Super S driver, fairway woods, hybrids and irons Adams Golf
Tight Lies fairway woods Adams Golf
Presidents Cup U.S. team apparel Ashworth
Total Motion shoe collection Rockport
truWalkZero 2 women’s shoe collection Rockport
RocSportsLite men’s shoe collection Rockport
RibCor ice hockey stick Reebok Hockey
CCM RBZ Stage 2 stick CCM
CCM RBZ skate CCM
Extreme Flex Pro goalie equipment CCM
Successful product launches across all major
adidas categories
In 2013, adidas sales were again driven by the latest product offerings,
with products launched during the course of the year accounting for
74% of brand sales (2012: 78%). Only 3% of sales were generated with
products introduced three or more years ago (2012: 2%).
The adidas brand introduced numerous major product innovations in
2013. These included:
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In partnership with key material supplier BASF, adidas launched
a groundbreaking material innovation called Boost. Boost was
successfully launched in the running category, with Energy Boost,
and over the course of the year was subsequently integrated in
other running shoes. Tests conducted by the adidas innovation
team (ait.) show that the highly durable Boost material provides the
highest energy return in the running industry. The material was also
demonstrated to be three times more temperature-resistant, when
taken from +40 to -20 degrees Celsius, than standard EVA material.
In 2014, Boost will be brought into other sports categories such as
basketball and snowboarding.
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The Springblade is the first running shoe designed to help propel
the wearer forward using specially designed blades. Each shoe has
16 highly elastic blades that help translate that energy forward with
each step while providing cushioning and one of the highest returns
in the industry. Each blade, built from high-tech polymers, is precisely
tuned in geometry, thickness and position for each phase of a runner’s
stride to provide support and flexibility and a full range of movement.
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In November 2013, adidas launched miCoach Smart Run, an advanced
and intuitive wrist-based running digital device. This smartwatch
enables runners of all abilities to track their runs using GPS mapping,
monitor their heart rate directly off their wrist, listen to their music
and get real-time coaching, all in a single, colour-touchscreen
running watch. The device uses no cables, straps or additional
sensors. For more information on the adidas miCoach franchise
:
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MICOACH.ADIDAS.COM.
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In football, adidas announced the adidas miCoach Smart Ball, which is
designed to improve footballers’ technique, power, spin and accuracy
through an automated coaching system. The ball has in-built sensors
that track the ball’s movement and feed the information back to the
players through an app on their smartphone.
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adidas also unveiled the official match ball for the 2014 World Cup,
Brazuca, which features technology incorporated into the bladder
and carcass that is identical to the Tango 12 (UEFA EURO 2012),
Cafusa (2013 FIFA Confederations Cup) and the UEFA Champions
League official match balls. However, a new structural innovation
with a unique symmetry of six identical panels alongside a different
surface construction provides improved grip, touch, stability and
aerodynamics on the pitch.
For more information on these and other products
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SEE GLOBAL BRANDS
STRATEGY, P. 77.