Reebok 2013 Annual Report Download - page 28

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1
adidas Group
/
2013 Annual Report
To Our Shareholders
24
2013
/
01.1
/
Corporate Mission Statement
Corporate Mission Statement
The adidas Group
strives to be the global leader
in the sporting goods
industry with brands built on
a passion for sports
and a sporting lifestyle.
1
We are committed to continuously strengthening our brands and products to
improve our competitive position.
2
We are innovation and design leaders who seek to help athletes of all skill levels
achieve peak performance with every product we bring to market.
3
We are consumer-focused and therefore we continuously improve the quality,
look, feel and image of our products and our organisational structures to match
and exceed consumer expectations and to provide them with the highest value.
4
We are a global organisation that is socially and environmentally responsible, that
embraces creativity and diversity and is financially rewarding for our employees
and shareholders.
5
We are dedicated to consistently delivering outstanding financial results.