Reebok 2012 Annual Report Download - page 91

adidas Group
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2012 Annual Report
Group Management Report – Our Group
69
2012
Group Strategy
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02.1
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01
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adidas Group strategic pillars
Markets/Channels
Focus investment on
the highest-potential
markets and our
distinct channel
approach.
One Team
Develop a team that
is grounded in our
rich heritage, that
is committed to the
positive values found in
sport – performance,
passion, integrity and
diversity – and that
values sustainability.
Supply Chain
Become closest to
every consumer by
building and managing
a supply chain that
quickly responds to
changing market needs
and supports multiple
distinct business
models.
Sustainable
Company
We strive to be a
sustainable company
that recognises its
responsibilities towards
the environment, our
employees and the
people who make our
products.
Brand Portfolio
Build and manage a
diverse brand portfolio
with distinctive brands
covering consumers
from sport performance
to sport lifestyle.
Innovation
Maintain a culture of
continuous innovation
through improvements
of products, services
and processes.
Shared values
The adidas Group values help us to create brands that our customers believe in, and
they commit us to playing by the rules that society expects of a responsible company:
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Performance
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Passion
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Integrity
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Diversity
SEE ADIDAS GROUP AT A GLANCE BOOKLET, CORPORATE MISSION STATEMENT, P. 2.
A key strategic priority is to enable faster product creation and
production by continuously improving our infrastructure, processes
and systems. By sharing information from point of sale to source
and vice versa, we strive to connect and more closely integrate the
various elements of our supply chain, to enable quick reaction to
changing consumer trends. To this end, we focus on building maximum
flexibility within our supply chain. While leveraging the efficiency of
common infrastructure and processes, the Group strives to provide
tailored solutions for all our business models, be it the wholesale
or retail channels, or the performance-oriented or style-oriented
businesses
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SEE GLOBAL OPERATIONS, P. 100.
Leading through innovation
Every adidas Group employee is responsible for driving innovation.
Therefore, we foster a culture of challenging convention and embracing
change, and require all areas of the Group to generate at least one new
innovation or meaningful improvement per year. In particular, we believe
that technological evolution and cutting-edge design in our products
are essential to achieving sustainable leadership in our industry
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SEE
RESEARCH AND DEVELOPMENT, P. 105. Beyond this, enhancing services
for our customers and implementing more efficient and effective
internal processes are other areas where our organisation strives to
innovate
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SEE GLOBAL SALES STRATEGY, P. 72.
Develop a team grounded in our heritage
Our culture is continuously shaped by influences from the past and
the present as well as our future aspirations. We perpetuate the
commitment of our founder, Adi Dassler, to the athlete and consumer,
pride in what we do, quality and love of sport. We win as a team through
open communication, collaboration and our shared values found in
sport
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SHARED VALUES. Therefore, we foster a corporate culture
of performance, passion, integrity and diversity by creating a work
environment that stimulates innovation, team spirit and achievement
based on strong leadership and employee engagement
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SEE EMPLOYEES,
P. 111.
Becoming a sustainable company
Like any global business, the adidas Group must manage wide-ranging
commercial and competitive pressure to deliver increased financial
returns and growth. At the same time, we are accountable for our
employees and have a high degree of responsibility towards the
workers in our suppliers’ factories and also for the environment. We are
committed to striking the balance between shareholder interests and the
needs and concerns of employees and workers, and the environment, or,
in short, to becoming a sustainable company
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SEE SUSTAINABILITY, P. 117.
We report publicly on the steps we take to have a more positive impact
on society and the planet on our website at :
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WWW.ADIDAS-GROUP.COM/
SUSTAINABILITY.