Reebok 2012 Annual Report Download - page 107

adidas Group
/
2012 Annual Report
Group Management Report – Our Group
85
2012
/
02.3
/
Global Brands Strategy
/
adidas Strategy
Training: whatever the sport, success starts with training
Training is the biggest Sport Performance category, supporting the
preparation and recovery needs of athletes across all disciplines and all
levels by enabling them to achieve their goals to become the best in their
sport.
A strategic priority is adidas Training’s dedication to complement
its best-in-class product offering with revolutionary new consumer
experiences. Insights from top athletes and leading athlete performance
authorities led to significant updates of miCoach and adidas Core
Performance digital initiatives. This enables the brand to constantly
refresh digital content which is used for consumer interaction, providing
exercise guidelines and best-in-class services.
07
/
adidas Sport Performance
adipure Trainer 360 ClimaCool
In 2012, several new technologies and product updates were launched,
such as the adipure Trainer 360
/
PICTURE 07 – a training shoe for men
and women offering unrestricted foot movement using lightweight and
flexible materials.
In 2013, adidas Training will continue to innovate with the next generation
of the ClimaCool and ClimaWarm apparel technologies, featuring
advanced fabrics, as well as expanding the adipure footwear range, to
provide athletes with the highest functionality and comfort.
Outdoor: adidas the athletic brand in the outdoors
adidas has a long history in outdoor. In 1978, adidas and climbing legend
Reinhold Messner developed a new generation of boots, which he used
to reach base camp on his way to becoming the first man to climb Mount
Everest without artificial oxygen. With this heritage and the projected
growth in the outdoor sports sector, adidas invested into building an
authentic, performance-oriented market position. Today, adidas offers
a holistic product range for mountaineers, climbers, hikers and other
outdoor athletes, including technical footwear, apparel, backpacks
and eyewear featuring cutting-edge adidas developments alongside
renowned partner technologies. As innovation is key to reach recognition
in the outdoor industry, the internal development and innovations team
cooperates with partners such as Gore-Tex, Windstopper, Primaloft and
Continental.
adidas Outdoor also puts a significant effort into building close industry
relationships, for example with the mountain guides from the Alpine
Centre in Zermatt, Switzerland, and some of the best climbing and
mountaineering athletes from around the world, including legends such
as Reinhold Messner or world-renowned climbers like Alexander and
Thomas Huber, Mayan Smith-Gobat, Dean Potter and Sasha DiGiulian, a
rising star in competitive climbing.
2012 was another successful year, with award-winning innovative shoes
such as the Terrex Fast R and the Hydroterra Shandal or advanced
apparel offerings like the Terrex Icefeather Gore-Tex Pro-Shell jacket
supporting business growth.
08
/
adidas Sport Performance
Terrex Solo Stealth outdoor shoe
In 2013, adidas Outdoor will launch the Terrex Solo Stealth, the first
adidas shoe with Stealth rubber
/
PICTURE 08 – the best-performing,
high-friction rubber available, developed by Five Ten. Built for technical
climbing, where perfect grip is essential, the Solo Stealth is the first
collaboration between adidas Outdoor and Five Ten.