Reebok 2012 Annual Report Download - page 206

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“Technology is becoming
an increasingly important
part of modern football.
From the passes my players
make to the distances they
cover, real-time data is set
to become a vital element of
modern coaching.
Vincente Del Bosque
Spanish national team coach about
miCoach Elite
The architecture of
truWalkZero shoes provides
a natural full range of foot
motion, from shock absorption
at heel strike to forefront
flexibility at push-off.
Rockport challenges
gravity with
truWalkZero
Porsche Design Sport – the collaboration between Porsche Design and adidas – is recognised
by the Plus X Award as the “Most Innovative Brand 2012” in the footwear category.
adidas’ contribution to make
London 2012 the first truly sustainable
Olympic Games:
One of the most exciting technological developments adidas has ever created:
the miCoach Elite System. The technology measures every move, heartbeat and
step, and relays the information to a coach on the touchline in less than a second.
It thus enables a better understanding of the physical and physiological impact on
the team, or any individual, during a game or training session.
miCoach Elite
– the future of coaching
One of the biggest iron
innovations to date is announced
by TaylorMade. A remarkable
new technology that promotes
high-launching, long, straight and
quick-stopping performance for
golfers of all abilities.
RocketBladez!
70,000 uniforms for the volunteers
include sustainable content
Stella McCartney designs a
sustainable range made of organic
cotton for Team GB
73% of our Olympic on-field products
have sustainable content
One team, one goal: pushing boundaries through innovation and achievements.