Reebok 2012 Annual Report Download - page 56

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2
adidas Group
/
2012 Annual Report
To Our Shareholders
34
2012
/
01.2
/
Interview with the CEO
Interview with the CEO
In 2012, the adidas Group delivered strong financial results despite several external and internal
challenges. The Group’s commitment to innovation and marketing excellence continued to excite
consumers across the globe. This is clearly mirrored in record sales of € 14.9 billion. Further progress
on driving long-term sustainable margin improvements, together with low levels of operating working
capital as a percentage of sales, allowed the Group to finish 2012 with a healthy net cash position of
€ 448 million. As a result of this strong performance, Management is proposing a dividend to share-
holders of € 1.35, representing an increase of 35% compared to the prior year.
Looking out to 2013, the Group will make further strides towards its Route 2015 strategic goals, and is
set to deliver another year of double-digit earnings growth.
In the following interview, adidas Group CEO Herbert Hainer reflects on the achievements of 2012,
clarifies the impacts from one-off items and discusses the Group’s strategic and financial outlook
for 2013.
HERBERT HAINER
Chief Executive Officer