Reebok 2012 Annual Report Download - page 88

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Invincible
Spain.
Winning the UEFA EURO 2012, adidas
sponsored Spain is the first national team
ever to win three major international titles
in a row: two European Championships
and the World Cup.
adizero f50 Messi
“DryDye is a dyeing
process that uses CO2
instead of water, leading
to sustainability benefits.
It saves water, reduces
energy and brings down the
chemical input within the
dyeing process.
Philipp Meister
adidas Manager Material
Sustainability & Innovation
adidas brings fans even closer to Leo Messi with the new signature adizero f50 Messi boot, inspired by
the player himself. The new adizero combines revolutionary technologies and precision engineering
with every aspect of the boot design focused on making the wearer as fast as possible on the football
pitch. At only 165g, the adizero f50 is one of the lightest shoes on the market.
Every drop counts:
adidas DryDye
adidas unveils DryDye, a new technology
to eliminate the need for water in the dyeing
process. The technology was developed
in partnership with the Thailand-based
Yeh Group.
CO2 instead of water
50% less energy use
50% less chemical input
adidas sold more than
7 million balls in the design
of the Tango 12 in 2012, and
thus more EURO balls than
ever before.
7,000,000
×
Tango 12
Reebok and Bose join
forces …
… and launch fitness headphones with
sweatproof and water-resistant in-ear
buds and other innovative features.
One team, one goal: pushing boundaries through innovation and achievements.