Reebok 2012 Annual Report Download - page 54

adidas Group
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2012 Annual Report
To Our Shareholders
32
2012
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01.1
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Operational and Sporting Highlights 2012
Q3
01. The adidas sponsored Spanish national football team becomes the first
European team ever to win three back-to-back international tournaments
when they defend the European Championship with an impressive 4-0 win
over Italy.
15. For the second consecutive year, Reebok sponsored Rich Froning Jr. and
Annie Thorisdottir earn the titles of “Fittest Man and Woman on Earth” at
the final of the 2012 Reebok CrossFit Games in Carson, California.
19. During a press conference in New York with adidas Group CEO Herbert
Hainer, adidas launches the miCoach Elite System for football.
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PICTURE 01
27. The London 2012 Olympic Games kick off with an incredible Opening
Ceremony in the Olympic Stadium in London. adidas is Official Sportswear
Partner of London 2012.
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PICTURE 02
31. adidas unveils the Group’s latest advancement in sustainability, DryDye, a
new technology to eliminate the need for water in the dyeing process.
01. adidas Originals unveils “all originals represent”, the newest chapter of
the “adidas is all in” brand campaign featuring brand ambassadors such
as international superstar Nicki Minaj, hip hop artist Big Sean, Korean
pop phenomenon 2NE1, basketball star Derrick Rose and designer
Jeremy Scott.
13. Reebok’s new Fit Hub concept store opens on NYC’s Fifth Avenue. The
store stems from the idea of having a retail store and CrossFit Box in one
environment to present to consumers that Reebok is truly a one-stop shop
for fitness.
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PICTURE 03
24. The adidas Group 2011 Annual Report receives the prestigious “Best
Annual Report 2012” award granted by the German business magazine
“manager magazin”.
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PICTURE 04
02. Brazilian football fans write their own chapter of FIFA World Cup history
by picking “Brazuca” as the name of the Official Match Ball for the 2014
FIFA World Cup Brazil.
06. Reebok announces an exclusive partnership and design collaboration with
14-time Grammy Award winning singer/songwriter/producer and actress
Alicia Keys.
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PICTURE 05
09. In celebration of its 10th anniversary, Y-3 presents its spring/summer
2013 collection at the New York Fashion Week.
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PICTURE 06
10. In a 4 hour 54 minute match, adidas sponsored Andy Murray defeats
Novak Djokovic in the US Open final in New York to win his first Grand
Slam title.
13. For the 13th consecutive time, adidas AG is selected to join the Dow
Jones Sustainability Indexes (DJSI) and is rated as industry leader in
sustainability issues and corporate responsibility for the ninth time.
13. adidas and Derrick Rose officially launch the D Rose signature collection
in Chicago.
30. adidas sponsored Geoffrey Mutai wins the Berlin Marathon in 2:04:15
wearing adizero running shoes. It is the sixth-fastest time ever.
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PICTURE 07
01. adidas introduces the future of window shopping and installs the first
prototype of this innovation in the NEO store in Nuremberg, Germany.
From now on, consumers can shop around the clock using the virtual
shopping window.
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PICTURE 08
04. Reebok Classics opens its first “Pop-Up Store” in France, located in Paris
at L’Imprimerie Gallery in the Marais district.
16. The adidas NEO label appoints global phenomenon and pop/R&B
superstar Justin Bieber as its style icon. To celebrate the partnership, the
label kicks off an online challenge for teens worldwide.
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PICTURE 09
18. adidas.com now offers a solution for consumers in several pilot
countries – the virtual fitting room: “fits.me”. Consumers enter their
measurements and are now able to see exactly how the product will fit
and what it will look like in a certain size when they wear it.
23. TaylorMade-adidas Golf introduces the new RocketBladez irons.
RocketBladez are for all players seeking the optimum combination of
distance, control, feel, forgiveness and playability.
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PICTURE 10
25. Reebok launches its new yoga collection to European media and UK
retailers in an exclusive event with Reebok’s yoga ambassador Tara
Stiles.
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PICTURE 11
07. adidas announces the next-generation adizero f50 football boot weighing
only 165g, which enables players to be faster than ever before.
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PICTURE 12
20. The adidas NEO label announces Selena Gomez as its new global style
icon and guest designer with a three-year partnership.
21. adidas Football proudly launches its latest mobile gaming app to promote
the release of the next-generation adizero f50 boot.
26. adidas launches its Holiday Campaign for 2012, enlisting the help of some
of the world’s finest sporting and cultural icons, including Snoop Lion and
David Beckham.
27. CCM launches its new “Start Your Legend” brand campaign by
featuring actual participants selected from the 2012 CCM Skills Camp.
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PICTURE 13
02. The Official Match Ball for the FIFA Confederations Cup Brazil 2013
is unveiled at the FIFA draw show. Three symbols of Brazilian
culture – carnival, football and samba – have been combined to create
the adidas Cafusa.
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PICTURE 14
04. The adidas NEO label wins the prestigious MAPIC Award for best fashion
and footwear retail concept. The MAPIC award focuses on commercially
driven retail concepts.
07. Reebok opens the first two Fit Hub stores in Latin America. Located in
Concepción, Chile, and Trujillo, Peru, the two stores are designed to
simulate the Reebok fitness experience.
09. Lionel Messi surpasses Gerd Muller’s 40-year-old record for goal scoring
in a calendar year with 91 goals.
Q4
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