Reebok 2012 Annual Report Download - page 52

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adidas Group
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2012 Annual Report
To Our Shareholders
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2012
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01.1
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Operational and Sporting Highlights 2012
Operational and Sporting Highlights 2012
Q1
09. adidas sponsored Lionel Messi is voted World Footballer of the Year for the
third time in a row.
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PICTURE 01
11. adidas opens the doors to its fourth Brand Centre worldwide, in the city of
Shanghai. The store is one of the Group’s largest, spanning 2,800m².
15. Reebok kicks off its new brand campaign “The Sport Of Fitness Has
Arrived”. The campaign builds upon Reebok’s conviction that fitness can
be as engaging as any sport.
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PICTURE 02
18. Europe’s first stand-alone adidas SLVR store opens in Berlin during
Mercedes-Benz Fashion Week. The store is located in “Mitte”, one of the
most vibrant and trendsetting areas of Berlin.
30. adidas and Porsche Design Group announce the next step in their
collaboration by entering into a new contract.
02. The first adidas NEO label store opens its doors to the public in Hamburg,
Germany. The adidas NEO label focuses on 14- to 19-year-olds with a
unique and fresh fast-fashion offering. The store in Hamburg is the first
of ten to be opened in Germany.
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PICTURE 03
02. TaylorMade promotes its R11S driver by appealing to consumers’
emotions with the “Driver Love” campaign. The effort is focused on the
strong bond golfers have with their favourite clubs.
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PICTURE 04
08. adidas and Dwight Howard launch the adiPower Howard 2 signature
basketball shoe. It features a signature shattered glass graphic
throughout the shoe as a nod to Dwight’s power and history of bringing
down backboards.
13. adidas and UEFA launch the adidas Finale Munich, the Official Match Ball
for the 2012 UEFA Champions League Final.
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PICTURE 05
14. adidas AG issues a convertible bond, due on June 14, 2019, for an
aggregate nominal amount of € 500 million. The bonds are convertible
into 5.99 million new or existing adidas AG shares.
19. TaylorMade-adidas Golf announces the acquisition of Adams Golf, Inc.
The addition of Adams Golf enables TaylorMade-adidas Golf to broaden its
product range and to extend its presence across a wider array of golfers.
20. adidas Golf unveils its Samba Golf Majors Collection for 2012 which
includes four limited-edition colourways, individually numbered.
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PICTURE 06
22. adidas, Official Sportswear Partner of Team GB and Paralympics GB,
presents the team kit that will be worn by the British athletes at the
London 2012 Olympic and Paralympic Games. It was designed by Stella
McCartney.
22. The Reebok Classics campaign “It takes a lot to make a Classic” is
launched in the USA. Through an integrated global marketing campaign,
Reebok is reaffirming its heritage and reclaiming its position as an
authentic classics brand.
29. adidas unveils the latest chapter of its “adidas is all in” brand campaign.
Featuring brand ambassadors such as Lionel Messi, David Beckham,
Derrick Rose and Katy Perry, the campaign concept takes away the
boundaries of fame, money, age, gender and geography and showcases
that passion unites us all.
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PICTURE 07
05. Rockport launches the revolutionary truWalkZero footwear collection
in New York City. The collection focuses on lightweight and features
performance technologies by adidas and Rockport that allow for a natural
full range of motion and stellar comfort.
16. adidas sponsored Sharon Cherop wins the 116th Boston Marathon.
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PICTURE 08
18. Internationally acclaimed supermodel Miranda Kerr is announced
as the latest EasyTone ambassador in Reebok’s “Satisfaction”
campaign.
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PICTURE 09
27. The Reebok CrossFit Regionals kick off. Taking place in 17 locations
worldwide, these regional competitions make up the second stage of the
CrossFit Games on the road towards crowning the next two “Fittest on
Earth”.
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PICTURE 10
27. The first adidas Brand Centre in Russia opens in Moscow. In the 1,100m²
store, consumers will find more than 3,000 items representing the full
spectrum of the adidas brand.
01. adidas launches the Predator Lethal Zones football boot. The boot is
composed of five, superlight (SL) rubber and memory foam 3-D zones,
each designed to support perfect ball control.
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PICTURE 11
19. adidas sponsored football club Chelsea FC wins the UEFA Champions
League.
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PICTURE 12
26. The first adidas by Stella McCartney global flagship store opens
in London.
30. adidas Golf introduces Puremotion, a natural movement golf shoe.
Inspired by the concept of barefoot training, the shoe is designed to
provide extreme comfort both on and off the course.
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PICTURE 13
31. Reebok Classics and Marvel Entertainment, LLC join forces to create a
10-silhouette sneaker capsule collection featuring some of Marvel’s most
memorable characters.
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PICTURE 14
08. The UEFA EURO 2012 kicks off in Poland and Ukraine. adidas supplies the
Official Ball of the tournament, equips officials, referees and volunteers,
and outfits the teams Spain, Germany, Ukraine, Greece, Denmark and
Russia.
21. adidas announces that the brand expects to achieve record sales of well
over € 1.6 billion in the football category in 2012, surpassing even record
sales from the World Cup year 2010 (€ 1.5 billion in sales).
26. adidas AG signs a € 500 million revolving credit facility. The facility is
another step in securing the Group’s financial flexibility and ensures
long-term cost-effective financing.
27. The adidas Group 2011 Annual Report claims three significant awards: the
prestigious red dot design award, an if communication design award and
the Best of Corporate Publishing (BCP) Gold Award.
Q2
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