Reebok 2012 Annual Report Download - page 109

adidas Group
/
2012 Annual Report
Group Management Report – Our Group
87
2012
/
02.3
/
Global Brands Strategy
/
adidas Strategy
10
/
adidas Neo label
Style icon and designer Selena Gomez
In 2012, adidas NEO enjoyed its most successful year to date. In Greater
China, the brand is now distributed at over 1,000 points of sale. For
the first time, it carried out a fully integrated TV and print campaign
including Asian teenage stars Angelababy and Eddie Peng. In addition,
adidas NEO opened ten vertical pilot stores with a new adidas retail
concept in Germany – all successful and retail award winning after only
a few months of operations.
In 2013, adidas NEO will carry on testing its pilot stores. It will keep
leveraging its icons globally with several big events, such as at the New
York Fashion Week in February 2013. Also, the first products designed
by Selena Gomez will be available in all vertical stores and online as of
August 2013.
Y-3: pioneering
Launched in October 2002, Y-3 presaged the contemporary obsession
with designer athletic wear by being the first to blur the boundaries of
style and sport, with the main goal to make sportswear elegant and chic.
With its inception, Y-3 launched an entirely new product category – one
that blends luxury, wit, craftsmanship and forward-thinking design.
In September 2012, Y-3’s spring/summer 2013 fashion show marked
a decade of the brand and its pioneering sport style. Y-3 products are
available at own mono-branded stores in major US, European and Asian
cities, such as New York, Miami, Milan, Beijing, Shanghai and Dubai. In
2013, the portfolio will be extended with stores in London, Vienna and
Hong Kong. In addition, Y-3 will keep driving business through its global
e-commerce site :
//
WWW.Y-3STORE.COM.
11
/
Y-3
Y-3 X High shoe
Porsche Design Sport: engineered luxury sportswear
The collaboration between adidas and Porsche Design Sport continues
by fusing leading-edge performance technologies with a sophisticated,
minimalist point of view, defining a new era of engineered luxury
sportswear. Every piece marries exclusive materials, performance-
enhanced details and meticulous craftsmanship to create a signature
look that is cutting-edge, modern and timeless. Product collections are
targeted at the authentic, active man who does not compromise style
for function. This is portrayed through brand ambassadors such as José
Mourinho who showcase the image of Porsche Design Sport.
In 2012, the men’s collection included apparel, footwear and accessories
in the categories of Driving, Golf, Gym, Running, Water and Snow.
2013 will mark a further milestone for Porsche Design Sport with the
cooperation launching its first women’s collection and introducing it
with the support of its new brand ambassador, tennis player Daniela
Hantuchova. Highlight products such as the Made in Germany Cleat II
and Compound II as well as an exclusive offer of heli-skiing articles will
complement the collection in 2013.
Porsche Design Sport is available in Porsche Design stores, adidas
Concept Stores and high-end department stores.