Reebok 2012 Annual Report Download - page 266

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One team, one goal: pushing boundaries through innovation and achievements.
“The idea of enabling women to have great
heels with athletic technology for maximum
comfort and style is the perfect ten.”
Erin Wasson
Supermodel, about Rockport shoes
adidas adizero
Crazy Light 2
9.5 ounces
10% lighter than the nearest competitor’s
basketball shoe
The lightest shoe in basketball
adidas achieves record sales of well over
€ 1.6 billion in the football categor y in
2012, even surpassing record sales from
the World Cup year 2010.
Breaking records
in football
Fit Hub, Reebok’s newest retail
concept store, rolls out globally
throughout 2012. The most prominent
location is New York’s Fifth Avenue.
Store opens on
New York’s
Fifth Avenue
18,000,000
adidas Originals celebrates
fans
on Facebook.
Thank you!
January 2013:
Reebok launches a new app
on Spotify to give consumers
the perfect music for any
type of workout.
July 27, 2012
Seamless engineering
adidas presents the adizero Primeknit in London, its first
one-piece-upper performance running shoe featuring a new
seamless engineering technology. At the same time,
the shoe is one of the brand’s most sustainable products.