Reebok 2012 Annual Report Download - page 130

adidas Group
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2012 Annual Report
Group Management Report – Our Group
108
2012
Research and Development
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02.6
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03
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Major 2012 product launches
Product Brand
miCoach Resolution running shoe adidas
adizero adios 2 running shoe adidas
Terrex Fast R outdoor shoe adidas
adizero gld2o swimsuit adidas
Predator Lethal Zones football boot adidas
ClimaCool Seduction running shoe adidas
Supernova Sequence 5 running shoe adidas
adizero Feather 2 running shoe adidas
Clima365 men's apparel with ThermoCool technology adidas
adizero f50 with miCoach Speed_Cell football boot adidas
Confederations Cup match ball adidas
D Rose 3 basketball shoe adidas
adizero Crazy Light 2 basketball shoe adidas
Prime T-shirts with colours in DryDye adidas
RealFlex Transition training shoe Reebok
RealFlex CrossFit Nano training shoe Reebok
CrossFit apparel Reebok
X Marvel Classics shoe collection Reebok
CrossFit Nano 2.0 training shoe Reebok
ZigTech Shark running shoe Reebok
Freestyle Hi AK Classics sneaker by Alicia Keys Reebok
R11S and R11S TP drivers TaylorMade
Penta TP5 and TP3 balls TaylorMade
Ghost Spider S putter TaylorMade
RocketBladez irons TaylorMade
Samba golf shoe adidas Golf
Powerband 4.0 footwear adidas Golf
Puremotion golf shoe adidas Golf
EZ-Tech 2 apparel collection Ashworth
truWalkZero shoe collection Rockport
RocSports Lite men's shoe collection Rockport
Presia women's shoe collection Rockport
20K Pump skate Reebok Hockey
KFS Hybrid shoulder pads Reebok Hockey
Sickick 20K ice hockey stick Reebok Hockey
U+ Crazy Light protective equipment CCM
Successful product launches across all major
adidas categories
In 2012, adidas sales were again driven by the latest product offerings,
with products launched during the course of the year accounting for
78% of brand sales (2011: 74%). Only 2% of sales were generated with
products introduced three or more years ago (2011: 3%).
The adidas brand introduced numerous major product innovations
in 2012:
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The faster benefit was validated through the commercial and
performance successes of the ultra-lightweight adizero family of
products. At the London 2012 Olympic and Paralympic Games, the
adizero Prime SP was the lightest sprint shoe at the Games, weighing
just 99 grams. It is adidas’ lightest-ever fully commercialised sprint
shoe. It was worn by sprinters Yohan Blake and Tyson Gay and British
heptathlete Jessica Ennis, who were also involved in the creation of
the shoe.
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Other major adidas innovations introduced at these Olympic Games
were the adizero gld2o swimsuit, which was less than half the weight
of the equivalent swimsuit for the preceding Olympic Games, and the
adiPower muscle-warming pants. This latter technology was used
by Olympic gold medallist Sir Chris Hoy and featured heat filaments
that sit over the cyclist’s core muscle groups, helping maintain
temperature between warm-up and the start of an event in a bid to
improve sprinting power.
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In football, the need for speed has never been greater and in
November 2012 the world’s best player, Lionel Messi, unveiled the
next generation of the lightweight adizero f50 football boot with
miCoach. Featuring an integrated Speed_Cell, a player’s performance
can be measured with digital precision. Additionally, adidas also
extended the miCoach platform and introduced, in association with
Major League Soccer (MLS) in the USA, the miCoach Elite System for
the first time in professional team sports. The miCoach Elite System
includes a small data cell that fits into a player’s apparel base layer
and is connected by a series of electrodes and sensors woven into
the fabric. The cell wirelessly transmits more than 200 data records
per second, allowing detailed monitoring of individual players. Their
performances can then be analysed and shared via devices such as
an iPad or online.
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In basketball, adidas also demonstrated its leadership in lightweight
with the introduction of the adizero Crazy Light 2, which weighs just
9.5 ounces or 269 grams. It also features an enlarged asymmetrical
Sprintframe, allowing maximum motion control.
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In 2012, adidas unveiled its first natural running shoe collection with
the adipure Motion, Gazelle and Adapt. The adipure range consists
of shoes with varying heel gradients to help strengthen the foot’s
musculoskeletal system. This is combined with a Techfit upper
technology which provides 360 degrees of flexibility, allowing the
foot to function naturally while providing support exactly where it is
needed.
For more information on these and other products
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SEE ADIDAS STRATEGY,
P. 82.