Reebok 2012 Annual Report Download - page 4

OUR BRANDS FINANCIAL HIGHLIGHTS
Our Brands
Rockport was founded in 1971 on the idea of making fashion footwear
comfortable by using the latest in athletic shoe technologies. More than
40 years later, Rockport combines its unique DNA with the innovation
resources of the adidas Group and designs products which deliver
uncompromised style with state-of-the-art engineered comfort for
metropolitan professionals around the world.
Reebok-CCM Hockey is a leading designer and marketer of ice
hockey equipment and apparel, with two of the world’s most
recognised ice hockey brand names: Reebok Hockey and CCM.
TaylorMade
TaylorMade leads the golf industry in metalwood sales and is the
No. 1 driver brand on the world’s major professional golf tours. The
brand is recognised globally for its capacity to develop innovative
and performance-enhancing technologies for drivers, fairway
woods, hybrids, irons, putters and balls.
adidas Golf
adidas Golf develops high-performance golf footwear and apparel
for active, serious, athletic-minded golfers seeking products to
elevate their game.
Adams Golf
Adams Golf designs and produces easy-to-hit equipment
that makes playing the game more enjoyable for golfers of all
skill levels.
Ashworth
Ashworth is an authentic golf apparel and footwear brand with
powerful name recognition among true, authentic golfers, offering
products that move effortlessly from the golf course to the
clubhouse and beyond.
adidas Sport Performance
The guiding principle of adidas Sport Performance is to make
athletes better by making them faster, stronger, smarter, cooler
and more natural. The main focus is on five key categories:
Football, Basketball, Running, Training and Outdoor.
adidas Sport Style
adidas Originals: adidas Originals is the authentic, iconic
sportswear label for the street, and its philosophy to “Celebrate
Originality”. adidas Sport Style: adidas Sport Style is defined as the
“Future of Sportswear” and includes the labels Y-3, Porsche Design
Sport, adidas SLVR and adidas NEO. adidas Sport Style’s positioning
statement is “Style your Life”.
Five Ten
Five Ten, the Brand of the Brave, is a leader in performance, high-
friction footwear. From downhill mountain bike racing to rock
climbing, from wingsuit flying to kayaking, Five Ten makes footwear
for the world‘s most dangerous sports. The company has been
producing cutting-edge designs and proprietary Stealth rubber
soles for nearly 30 years.
adidas is a true global brand
with German roots.
Reebok is an American-inspired sports brand with the clear
objective to become the leading fitness brand in the world.
Understanding and embracing the multi-facets and lifestyle
potential of fitness, Reebok provides consumers with innovative
products, experiences and inspirations. Its strong roots and history
in fitness allow Reebok to empower consumers to be fit for life.
For more information on
our brands:
:
WWW.ADIDAS-GROUP.COM/BRANDS