Reebok 2012 Annual Report Download - page 144

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Bigger elements in the forefoot
Maximum stability
The new RealFlex
Improved RealFlex
technology
adidas opens its
new Brand Centre
in Shanghai. The
large store carries
the full range of
each of our adidas
sub-brands under
one roof.
2,800m²
pure adidas
adidas pilots an interactive digital
window shopping concept in one of
its NEO stores.
It connects with consumers’ smart-
phones and enables them, for example,
to shop items 24/7, edit product details
and share their favourite products on
Facebook and Twitter.
The future
of shopping
For the 13th consecutive time, adidas AG
is selected to join the Dow Jones
Sustainability Indexes and is rated
as industry leader in sustainability
issues and corporate responsibility for
the ninth time.
9 × industry
leader in
sustainability
issues
“Innovative products with a sales volume
of just 5% have a positive influence on
the remaining 95%.”
Adi Dassler
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One team, one goal: pushing boundaries through innovation and achievements.
10 years of trendsetting and
cutting-edge design.
Happy 10th
Anniversary, Y-3!
September 9, 2012