Reebok 2012 Annual Report Download - page 17
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DryDye
EVERY DROP COUNTS
MORE
SUSTAINABLE
In partnership with the Thailand-based Yeh Group, adidas has supported the
development of a new technology – DryDye. This innovation eliminates the
need for water in the dyeing process. It is part of adidas’ vision to create more
environmentally benign products and assume responsibility as a company
to make the world a better place. But how did adidas succeed in creating
sustainable materials that meet the high adidas performance standards?
Pushing Boundaries.
1,250,000
LITRES OF WATER SAVED IN 2012
50%
FEWER CHEMICALS
50%
LESS ENERGY