Reebok 2012 Annual Report Download - page 132

adidas Group
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2012 Annual Report
Group Management Report – Our Group
110
2012
Research and Development
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02.6
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Also in 2012, CCM had the major launch of the CCM RBZ ice hockey
stick powered by TaylorMade. The highly successful stick was the
result of a multi-year R&D collaboration with TaylorMade-adidas
Golf. The stick technology includes a SpeedBlade construction for a
significant increase in shot velocity.
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Reebok Hockey launch highlights in 2012 include the 20K skates and
sticks. The new 20K Pump skate features a new Dynamic Support
System, optimising flexibility and stiffness to effectively maximise
power transmission. The 20K Sickick 4 stick’s ultra-fast release
innovation was the result of its improved Dual Matrix II and Pure Fibre
construction.
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On the goalie side, the Premier 4 goalie line solidified Reebok as
the leader in the goalie protective category. The professional player
validated line designed with industry icon Michel Lefebvre delivers
quick release, maximum coverage and a solid seal.
For more information on these and other products
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SEE REEBOK-CCM
HOCKEY STRATEGY, P. 98.
Ambitious 2013 R&D targets
Our Group remains committed to maintaining a full and innovative
product pipeline, bringing new groundbreaking technologies and
evolutions of concepts to the market each year
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SEE GROUP STRATEGY,
P. 68.
In 2013, cushioning and energy solutions, lightweight and digital sports
technologies as well as sustainable product innovation will be at the
forefront of adidas R&D activities as we aim to position the brand as both
a technology and sustainability leader in the sporting goods industry.
Reebok’s R&D activities in 2013 will continue to centre on the brand’s
strategy to focus on fitness through its proprietary technology pillars,
including ZigTech, RealFlex and DMX Moving Air. Each platform will be
expanded to provide additional user experience and retail opportunities.
TaylorMade-adidas Golf’s development efforts will reinforce industry
leadership by enhancing golfers’ performance through adjustability
features in metalwoods, delivering a new level of distance with the
breakthrough Speed Pocket technology in the new RocketBallz fairway
wood and RocketBladez iron lines and increased distance of Tour balls.
In 2013, Rockport will globally launch its latest footwear innovation
for men and women: Total Motion. Total Motion is the next evolution
of engineered comfort. Reebok-CCM Hockey R&D efforts will focus on
introducing new technologies and, at the same time, advancing existing
product platforms with a focus on performance skates and sticks.
Reebok-CCM Hockey will also expand its partnership with TaylorMade-
adidas Golf and its university research partners.
For more information on 2013 product initiatives
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SEE THE RESPECTIVE
BRAND STRATEGIES
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SEE SUBSEQUENT EVENTS AND OUTLOOK, P. 157.
04
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Product awards 2012
Product Award Category Brand
Hydroterra Shandal outdoor shoe OutDoor Industry Award / OutDoor Show Friedrichshafen (Germany) Outdoor adidas
adidas Porsche Design Sport Bounce S3 shoe Most Innovative Brand Award 2012 / Plus X Award Porsche Design adidas
Supernova Glide 4 running shoe Best shoe in neutral category in spring 2012 / Running Network Running adidas
adizero Feather running shoe Editor’s Choice / Runner’s World Magazine Running adidas
adipure running shoe collection Lex Award for natural running / Lex Laufexperten Running adidas
Men's footwear collection 2012 Plus Award Winner in Men’s Comfort Category /
Footwear Plus Magazin
Footwear Rockport
RocketBallz driver and
RocketBallz Tour driver
Gold Award in the drivers hot list 2012 / Golf Digest Golf TaylorMade
R11S driver Gold Award in the drivers hot list 2012 / Golf Digest Golf TaylorMade
RocketBladez irons “Gear of the Year“ Award 2012 / Men’s Journal Golf TaylorMade
Adams Idea a12 hybrid and OS hybrid Editor’s Hot List Gold Award 2012 / Golf Digest Golf Adams Golf