ICICI Bank 2016 Annual Report Download - page 90

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Business Overview
Annual Report 2015-2016
boards and webinar sessions. The portal can be accessed from a range of devices, including laptops, tablets and mobiles.
The programme content has been designed to facilitate a comprehensive learning using interactive modules and case-
studies.
The Bank received the Employee Engagement Initiative of the Year award for 2016 at The Asian Banker’s International
Excellence in Retail Financial Services 2016 Awards in Hong Kong. The Bank won the award for its unique approach to
hiring and professional development of POs and the implementation of an innovative and structured learning platform
for them.
Information Technology
At ICICI Bank, technology is an integral part of our business strategy serving multiple objectives and plays a key role
in promoting innovations in serving our customers. During scal 2016, the focus of the Bank’s IT strategy has been on
business alignment and engagement, innovation, stability and availability, information security, and risk and compliance.
The Bank continues to invest in advanced technologies and undertake effective utilisation of resources, thereby
delivering a technology architecture that is futuristic. This enables the Bank to provide a secure, superior, seamless and
uniform service experience to our customers across all channels. In order to further enhance the organise-wide focus
on leveraging technology and capitalising on opportunities in the digital space, the Bank has created a Technology and
Digital Group to be headed by a Chief Technology and Digital Ofcer, which will integrate all the technology teams as
well as the digital channels, business intelligence and analytics teams. The Technology and Digital Group will also be
responsible for incubating innovative projects and developing partnerships in the digital space.
The Bank made signicant strides in mobile banking during scal 2016. Some important mobility-based solutions
comprise the following:
1. Revamped iMobile: The Bank has migrated its mobile banking application iMobile to a robust framework. The
application has been revamped to make it the most comprehensive banking application in the country. iMobile
currently offers more than 150 functionalities and is available across all mobile platforms. The rst-of-its-kind
offerings integrated in the app enable the customers to enjoy the option of logging in through either their mobile pin
(MPIN) or personalised username, initiate a transaction before reaching the branch through Insta Banking, purchase
mutual funds and avail forex services, connect with the Bank’s call centre, avail of cardless cash withdrawal services
from an ATM, tag frequent transactions as favourites and receive alerts from Google Now and Touch ID (from Apple)
as an alternate authentication method for secured login.
2. Touch & Pay: The Bank has launched a retail payment initiative called Touch & Pay, which is a contactless mobile
payment solution for in-store payments from mobile phones by leveraging Host Card Emulation (HCE) technology.
This innovative technology emulates a payment card on a mobile device. The details of the card, however, are
stored on the Bank’s secure cloud server and not on the customer’s phone. Using these virtual cards, an ICICI Bank
customer can initiate electronic payments from NFC enabled smartphones by just waving his/her phone near a
contactless merchant terminal.
3. Quick Checkout: Quick checkout is a unique feature in merchant payments through digital channels where the
user can make payments without entering the user id/password. The user has to register for this service through
merchant sites and once registered, the user will not be asked the credentials (User id & Password) when making
a payment at the pre-registered merchant site. The authentication of the user happens through the unique identity
validation between merchant and the Bank. The users can also enable or disable this facility through net banking.
4. Rail ticket booking: ICICI Bank is India’s rst bank to offer railway ticket booking to customers of any bank on its
website, in association with Indian Railways Catering and Tourism Corporation Limited (IRCTC).
5. Bulk Immediate Payment Service (IMPS) payments for corporates: This facility enables corporates to transfer
funds 24x7 using the IMPS platform provided by the National Payments Corporation of India. This facility provides
additional bank payment options to meet the payment cycles of corporates.