ICICI Bank 2016 Annual Report Download - page 25

Annual Report 2015-2016 23
Points (CSPs) covering over 15,800 villages. At the end
of fiscal 2016, the Bank had opened 20.7 million Basic
Savings Bank Deposit Accounts (BSBDA), of which, 2.9
million were opened under the Pradhan Mantri Jan-Dhan
Yojana (PMJDY). The Bank also conducts financial literacy
workshops called Gram Samvad across the country and
uses innovative and engaging methods like comic books
and audio/visual tools as a communication medium.
ICICI Prudential Life Insurance Company (ICICI Life)
ICICI Life supports ICICI Foundation in its efforts to promote
inclusive growth and also independently undertakes
programmes in the areas of consumer protection,
healthcare, education and skill development.
The company continued with its consumer awareness
and education programme ‘Act early. Be prepared.
Protect yourself.’ Consumers were urged to be proactive
in managing their health, protect themselves financially
through the right financial planning and having an
e-Insurance Account. As part of the programme, the
company facilitated discounted health checkups for
consumers.
ICICI Life initiated a programme with Tata Memorial
Hospital to support the cancer treatment of 40 under-
privileged children each year. The company also supports
a healthcare programme for rural patients in Tamil Nadu
for treatment of chronic diseases and primary healthcare
issues. Over 6,500 patients have already received
assistance through this programme. The company also
supports the developmental needs of 730 underprivileged
children across 15 Child Care Institutes (CCI) in Madhya
Pradesh with the aim of enhancing their living conditions.
ICICI Lombard General Insurance Company (ICICI
General)
ICICI General supports ICICI Foundation and has
undertaken activities in healthcare and sustainable
livelihood. In addition, ICICI General conducted its annual
employee volunteering initiative Caring Hands. The
company’s employees organised eye check-up camps for
under-privileged children in 245 schools across 98 cities
covering almost 29,000 children. More than 4,000 children
diagnosed with poor vision were provided spectacles. The
company also introduced a Ride to Safety campaign, to
make roads safer for children. The company conducted
over 100 workshops across Mumbai, Pune and Delhi
through which it reached out to 15,000 children and
parents. The company also distributed specially designed
ISI mark helmets to 9,000 children.
Other Contributions
(i) Employee salary donation for Chennai relief
In December 2015, Chennai faced unprecedented rainfall,
which inundated several parts of the city. The ICICI Group
contributed ` 100.0 million to the Chief Minister’s Relief
Fund to help the people affected by the floods. The
donation comprised contribution from the salaries of the
employees of ICICI Bank and its group companies, as well
as the companies themselves.
(ii) Daan Utsav
The annual event organised by the Bank in partnership
with Give India provided customers and employees of the
ICICI Group an opportunity to donate towards education
for underprivileged children through multiple channels
such as ATMs and internet banking. A total amount of `
12.0 million was mobilised through participation from
121,805 donors.
(iii) Blood donation
Over 4,800 Bank employees have participated in blood
donation drives conducted by ICICI Foundation since
2011. This year, ICICI Foundation organised a blood
donation camp at its Hyderabad office, in partnership with
the NTR Trust Blood Bank. It was ICICI Foundation’s first
such initiative outside Mumbai. Around 800 employees
donated blood in the drive.
Blood donation camp organised by ICICI Foundation