ICICI Bank 2016 Annual Report Download - page 17

Annual Report 2015-2016 15
iMobile
the first mobile banking
app in India is also the
most comprehensive
banking app in India
Eazypay
enables customers of all
banks to pay merchants
online without any
registration
iLoans
An app that makes it easy
for customers to track and
access all their loan-related
details while on the move
and encashed any time of the day, all days
of the week including holidays, without
the need to walk into a branch. Another
feature of eftCheques allows customers
to scan a cheque they have received and
upload the image before depositing the
cheque in a nearby branch. This eliminates
the cheque-scanning activity at our back-
office and saves a few hours in the cheque-
clearing process, thereby benefiting the
customers.
The overwhelming adoption of iMobile
has clearly indicated high customer
appetite for accessing banking services on
smartphones. With this insight, the Bank
created a comprehensive app for its asset
products, iLoans – an app that makes it
easy for customers to track and access
all their loan-related details while on the
move. As an industry first, the app also
allows customers to submit a request for
the disbursement of a new tranche of an
existing home loan from the comfort of
their phones and enjoy a seamless, fast
and easy disbursement experience.
Consumers have for long struggled
to track and conveniently make bill
payments to merchants who may not
have elaborate online payment systems,
such as schools and housing societies.
An innovative online solution, aptly
named Eazypay was launched this year
to ease such payments for customers,
while reducing collection overheads for
merchants. Merchants can upload bills of
their customers and simply link the bills
to the mobile number of the customer.
Customers can log on to the Eazypay
portal, submit their phone numbers
and view and pay all their bills from
various merchants. The service is bank-
agnostic: customers of all banks can use
it to make their bill payments. Initiatives
like Eazypay not only strengthen our
leadership status in the sector, but also
boost the usage of electronic payments
in the country.
The world as we see today is fast
evolving into a place where consumers
are increasingly demanding more
and more services on the move. By
deploying cutting-edge technology to
deliver innovative banking solutions on
mobile devices, ICICI Bank continues to
be a trendsetter for the banking industry.