ICICI Bank 2016 Annual Report Download - page 24

Annual Report 2015-201622
Promoting Inclusive Growth
Use of Teaching Learning Material in classroom
Highlights – STERP Chhattisgarh
Under the Swachh Bharat - Swachh Vidyalaya
programme, ICICI Foundation constructed toilets
in 100 schools in Raipur, Bastar, Kawardha, Surguja
and Mahasamund districts
SMC members were trained in the upkeep and
maintenance of toilets to ensure hygiene and
proper utilisation
3. Primary Healthcare
(i) Strengthening Convergent Action for Reducing
Child Under-nutrition, Rajasthan:
ICICI Foundation in partnership with the Government
of Rajasthan implemented a three-year pilot project
across 494 Anganwadi Centres (AWCs) in Shahabad and
Kishanganj blocks of Baran district. It aimed to improve
the nutrition level of children up to five years through
prevention, management and treatment of under-
nutrition. Mother and Child Health and Nutrition days
were institutionalised across these 494 AWCs resulting in
monitoring of the children’s growth and referral of under-
nourished children to Malnutrition Treatment Centres. In
addition, 186 Village Health Sanitation Water and Nutrition
Committees were made operational in the project area.
Impact
An end-line study to assess the impact of the
programme was completed. Some of the key results
were:
Severe underweight (SUW) children under 3 years
reduced from 26% to 12%
SUW children between 3-5 years reduced from 28%
to 11%
Growth monitoring of children between 6 months-3
years increased from 20% to 99%
Increase in referral of pregnant and lactating women
to AWCs for ante-natal and post-natal services from
1% to 70%
Growth monitoring at Anganwadi centre
4. Other Initiatives
ICICI Bank Limited
ICICI Bank continued to support ICICI Foundation in its
efforts to promote inclusive growth. During fiscal 2016, the
Bank has contributed ` 450.0 million to support initiatives
in skill building, elementary education, healthcare and
rural development.
A focus area for the Bank in promoting inclusive growth
has been to support rural development. This involves
adopting a holistic approach to improve livelihoods
and enhance access to financial services. The Bank has
developed an extensive network of branches and Business
Correspondents (BCs) to strengthen efforts in this space.
Training is provided to individuals to become self-employed
and facilitate financial inclusion of a larger population. As
on March 31, 2016, the Bank had 2,294 branches in rural
and semi-urban locations, of which 573 branches were
in unbanked villages. The Bank is working with over 265
BCs who have a network of about 8,200 Customer Service