Chrysler 2010 Annual Report Download - page 19

THE GROUP
AT A GLANCE
FIAT INDUSTRIAL
GROUP BRANDS
18
New Holland Construction
New Holland Construction is an undisputed leader in the global construction equipment market. The black and yellow markings
symbolize the best in know-how and experience from Fiat Kobelco, Kobelco, O&K, New Holland and Fiat Allis. The blending of
their individual strengths and successes gave birth to a brand with a rich heritage and a pioneer in the development of advanced
and sophisticated earth-moving technology.
In addition to a comprehensive range of products, New Holland Construction has dedicated significant resources and
investment to creation of an extensive dealer network that operates with the following philosophy: listen to customers, take a
personal approach to their problems and rapidly find a solution.
Case Construction
Since it was founded in Racine, Wisconsin (U.S.A.) more than 160 years ago, Case Construction has built a reputation as a
premium manufacturer of a wide range of technologically-advanced products for the construction equipment industry.
With more than 90 models carrying the Case name and colors, the brand’s product line-up boasts a solution to meet almost
every requirement. Equipment such as skid steer loaders, mini excavators, backhoe loaders, crawler and wheel excavators, and
wheel loaders have been designed to face extreme climate conditions and operate in high-risk situations.
Over more than a century, Case has earned an enviable reputation as supplier to the armed forces and other specialist
organizations around the world engaged in activities such as dismantling land mines and re-building communities devastated
by natural disasters.
Kobelco
Kobelco manufactures and sells a full line of compact, mid-size and full-size excavators ranging from 1.9 to 88 tons. Particular
attention is given to power and precision and every Kobelco excavator is designed and manufactured to exceed customer
expectations. Kobelco excavators are sold through over 250 distribution outlets in North America and customers are supported
by a network of experienced dealers and field service representatives.
TRUCKS AND COMMERCIAL VEHICLES (Iveco)
A range of light, medium and heavy vehicles for the transportation and distribution of goods that are cost effective to operate
and minimize environmental impacts (Iveco). Commuter buses and touring coaches designed for optimum environmental
performance (Iveco Irisbus). Quarry and mining equipment purpose-built to move heavy materials across any terrain with
absolute reliability (Iveco Astra). Special vehicles that can be deployed rapidly and effectively for firefighting (Iveco Magirus), as
well as civil defense and peace-keeping missions (Iveco Defence Vehicles). Iveco guarantees its customers the highest level of
after-sales support worldwide and, through Iveco Capital, offers advanced financial services solutions for the purchase, lease
or rental of its products. The Group operates through the following brands: