Chrysler 2010 Annual Report Download - page 14

13
AUTOMOBILES
Fiat
Practical, versatile and responsive – made for consumers who are increasingly focused on environmental issues and
technological innovation. The brand produces models that offer practical and affordable technology combined with unmistakable
Italian design. In recent years, it has also placed a strong emphasis on the ecological profile of its products. As a result of its
constant commitment to developing concrete solutions that are deployable now, Fiat has achieved the lowest average
CO2 emissions among the top selling brands in Europe for more than 3 years running (source: JATO Dynamics).
Alfa Romeo
Sportiness, technology, comfort and elegance contribute to the distinctive design and personality that are Alfa Romeo.
Celebrating its 100th anniversary in 2010, this historic Italian marque continues to embody the values recognized by generations
of auto enthusiasts – agility, spirit, and style, a style born from the unique balance between attractive proportions and advanced
technology that offers optimum power, fuel consumption and ecological performance.
Lancia
Class, exclusivity and unmistakable Italian style are the hallmarks of Lancia. For more than 100 years, the brand has been
producing models whose elegant originality complements their day-to-day versatility: models such as the compact Ypsilon, the
Musa city limousine and the Delta, which blends style with a bold and innovative spirit.
Abarth
Relaunched in 2007, Abarth is today synonymous with spirited performance and sporting emotion. The Scorpion offers cars
that are ultra-modern yet true to the brand’s traditional spirit, packed with technology and performance born for the racetrack.
Models include the Abarth Punto Evo, the 500C and the limited edition Abarth 695 Tributo Ferrari released in 2010, as well as
tuning kits and exclusive versions for racing enthusiasts.
Fiat Professional
Fiat Professional’s relationship with its customers is a partnership between professionals. With its full range of light commercial
vehicles, the brand’s mission is to support both small and large companies in growing their businesses. Customers seeking
productivity, ease of use and fuel efficiency rely on the know-how and innovation of Fiat Professional – their ally in meeting the
challenges of the market.
Maserati
Models that are set apart by their styling, elegance and technological sophistication. Cars such as the Quattroporte, a sedan
of unmistakable style that represents the ideal balance between luxury and performance; or the GranTurismo, the first 2-door,
4-seater modern coupé that combines power and elegance, futuristic design with surprising practicality; or the GranCabrio, the
brand’s first ever 4-seater cabriolet. Maserati’s excellence is often the result of experience gained on the racetrack. Indeed, it
has a long and glorious racing heritage that continues today with the MC12, winner of 14 FIA GT Championships since its debut
in 2004, and the new GranTurismo MC Trofeo, which, as of 2010, now has its own mono-brand trophy.